If you ask someone to name one of the best ways to rank highly on Google, they are definitely going to mention backlinks. If you are not familiar with what this is in SEO, it is when a hyperlink to your domain is placed in the content on another website. It is a way you can move up the rankings and enjoy having more traffic.
But if you are a small business, do you really need to care about backlinks? Let’s break it down and take a closer look at what you need to know.
So, let’s quickly answer the question; do you need backlinks? The answer is yes. This still remains an important factor for ranking on Google alongside other strategies such as creating fresh and unique content. If you were looking for a shortcut, unfortunately, you are not going to find it when it comes to link building.
There is often the misconception that because you have a small business, backlinks are not necessary. However, this is not true. It does not matter how big or small your business is; backlinks are going to be something that helps you get to the first page on Google. There are also different types of backlinks you need to be aware of. You can click on the link to find out more. Again, it is not relevant how established or new your brand is, backlinks still have to be included in your SEO strategy if you want to rank high and boast a lot of traffic to your website.
Now, we are approaching a more difficult question. A lot of businesses big and small want to know how many backlinks they need to be creating every month to see results. Unfortunately, there is not a straightforward answer to this question. There are so many factors associated with backlinks that are going to dictate how well they perform for your website.
In fact, it is worth pointing out that you could be able to rank very well on Google with just a few backlinks. It all depends on the quality of those backlinks. Indeed, the size of your business is not something to think about. A small business could easily outrank a large company if it has better quality backlinks.
Essentially, it is all down to getting a good website to link with you. We are talking about websites that Google class as popular and authoritative. You are going to know a website is a good choice because it will have high domain authority. This is going to be displayed as a number between 0 and 100. As you would expect, the high the domain authority, the best quality your link is going to be.
Therefore, in theory, you could have 20 backlinks with low domain authority websites and this does not do much for your ranking on Google. But, you could have one or two backlinks with a high domain authority website and boost your rankings significantly. The focus with Google is always on quality.Also read: Top 6 Tips to Stay Focused on Your Financial Goals
Of course, we have discovered that creating backlinks is a good way to move up on Google SERPs. But, are there any other benefits you should be aware of? The answer is yes. With backlinks, this can be a good way to build authority. In other words, you can put your small business on the map and establish your brand on the internet. When you are linking with a well-known website, their reputation is going to help you.
You can also enjoy more traffic. While most businesses envisage their traffic coming from relevant searches on Google, they can also come from people clicking on the links to your website. In other words, they like your content and want to learn more. This is a good thing and you can enjoy steady traffic to your website for as long as the content is live on another website.
When small businesses put a lot of effort into their SEO, they want to see results straight away. But, this is not how it works. It can actually take a number of weeks or even months to see the results of all your hard work. You have to make sure that you are patient and do not give up. Keep being consistent and the results will start to show.
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