If you own and run a website, you’ll want it to be seen by as many people as possible. However, with over a billion sites on the internet, pushing your site to the top of the organic search rankings is no mean feat. It takes a considerable amount of effort and a lot of search engine optimization know-how.
There’s a good reason that you need to be in that number one spot. Over a quarter of all users will click on the top result in the search results. Virtually nobody ventures past the first page of results.
So, what are the best ways to boost your position in the Google rankings?
Here are some of the top ways of improving your organic ranking on Google.
In this day and age, most people access the internet from a mobile device such as a smartphone. The days where people are mostly using desktops or laptops have long gone.
If your website is designed to be used on a desktop, you’re alienating the majority of users. This is because your website may not be easily viewed on a mobile device. The text may be too small or close together, images may load up larger than the screen, and links might be too fiddly to click.
Google understands this fact, and that’s why they make this one of their ranking factors.
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In the days of 5G internet, we want our information fast. If your site doesn’t load promptly, you can wave goodbye to your visitors. Unless you’re offering something truly unique, virtually nobody will wait around for a slow-loading site when dozens of other sites will offer the same products, services, or information.
Don’t get left behind. Use Google Page Speed Insights to find out what’s slowing your site down and act on the information it gives you. Improvements may include using a lazy load plugin, turning on caching, or compressing images.
If your site is not optimized for keywords, you’ll not get anywhere in the organic search rankings. Carry out keyword research for every web page or blog post that you upload.
When researching, use a keyword planning tool that tells you how popular a keyword is, and how much competition there is for it.
You’ll need to aim for keywords that are popular enough that there are lots of searches for them, but where there isn’t a great of competition for it.
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If a search engine is faced with two pieces of content that meet a specific search request, one with 500 words, and one with 3,000 words, it’s going to suggest users take a look at the longer article.
Longer content generally means that there’s going to be more meat on the bones. If you can provide a more in-depth piece of writing on a subject, it will perform better in the search results than something that only skims the surface.
If you have multiple pages that are similar on your site, it’ll confuse the search engines and they won’t know which to display in the search results. The upshot of this is that your content will end up being penalized in the rankings.
Similarly, if you’re publishing content that has already been published on another site, this will also harm your rankings.
Run a check on anything that you write to ensure it’s plagiarism-free. Even if you write without copying from other sites, it’s still possible for you to create duplicate content unintentionally.
Nobody likes to visit a site that’s riddled with dead-end links that go nowhere. If your site is full of links to pages or sites that no longer exist, users will soon get annoyed and will end up going to your competitor’s site instead.
Use a broken link plugin on your site and check for any dead links. Then, fix them all by replacing them with working links.
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Online security is essential, and your site needs to be secure. One way that you can ensure your site is as secure as possible is to use HTTPS. Having this in place will provide reassurance to anyone visiting your site.
Generally, web hosting companies give HTTPS certificates for free these days so there’s no excuse to not opt for it. Since this is a ranking factor too, it’s really in your best interests to make sure your site has it.
Getting people onto your site in the first place starts with the information that gets displayed in the search engine results pages. The first thing that users will see will be the meta description.
Although a meta description is very short, it needs to pack a punch. You should ensure your meta description is between 120 and 160 characters, it needs to contain your primary keyword, and it should also have a strong call to action.
In many cases, managing your SEO needs is a full-time job. If you want to make the most of your site, you need to be continually making changes and working on your SEO strategy.
If you’re not an SEO expert, or you lack the time or motivation to do the job justice, an SEO consultant can help boost your Google rankings.
It’s well worth considering outsourcing your SEO tasks to make sure your website gets the position it deserves in the rankings.
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If you want to boost your organic search rankings on Google, focus on making your site as responsive and mobile-friendly as possible. Make sure you carry out keyword research, use meta descriptions, check for broken links, and create original content that goes in-depth.
If you lack the time or the experience to do your site justice, outsource the task to a professional that will be able to help you make the most out of your site.
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