The Ultimate Guide: How To Sell Online Games On Shopify

The Ultimate Guide: How To Sell Online Games On Shopify

by Alan Jackson — 2 years ago in Development 5 min. read

Currently, one-third (3 billion people) of the world’s population are active gamers according to research conducted by ExplodingTopics. The US gaming industry alone is worth over $100 billion, which makes it a lucrative business industry. Though the gaming industry is booming, gamers have challenges looking for games on the web that are relevant, engaging, and affordable.

In today’s world, people want their digital goods delivered quickly and easily, without any fuss. That’s why there is an increasing demand for e-commerce stores like Shopify. Gamers can also use Hostari, which primarily provides gamers with dedicated server hosting services to set up their online stores.

If you have an interest in selling games online, this guide is for you! Keep reading to learn everything you need to know to start selling your online games on.

Importance of Using Shopify to Sell Online Games

  1. Shopify is an essential tool for selling online games because it allows users to set up their own storefront and sell games directly to customers.
  2. It offers a platform that is easy to use and flexible compared to Woocommerce which is more complex for beginners.
  3. It saves time by automatically importing all of your products from another store like Amazon.
  4. Shopify provides a wide range of features to help online businesses grow their online presence, including custom branding, social media integration, and automated shipping fulfillment.
  5. Shopify also offers a wide range of payment processing options, including PayPal, Stripe, and Amazon Payments.

Tips for Setting Up your Online Games on Shopify

1. Choose a Game Store Theme

If you’re thinking about creating an online game store on Shopify, it’s important to choose the right theme for your store.

The theme should be able to highlight your online games while still being appealing and eye-catching.

There are many themes you can use for your online games store. Some of these include bright colors, retro styles, and minimalist.

You’ll also want to consider choosing a theme that will showcase your company’s brand personality, this will help customers feel more familiar with your brand if they’re already familiar with it through other mediums like advertisements or social media posts.

Also read: Top 6 Tips to Stay Focused on Your Financial Goals

2. Add Products to Your Store

One of the best things about selling games on Shopify is that you can add products to your store without having to worry about a complicated backend.

That way, other people looking to buy your online games can add them to their cart and purchase them without any extra effort or logistical issues.

Speaking of making it easy on your customers, you don’t have to manage anything!

Shopify handles all the inventory when a customer or user places an order, payments, and its delivery.

In addition, for users who are trying out your game for free before deciding if they want to buy it (demo game), there’s no need for them to even log in. They’ll just get charged after trying the game once.

If you’re interested in selling more than one game at once, Shopify can handle that too.

You can create multiple product listings and have them share their Stock Keeping Units (SKUs), so if someone wants two different games from your store, they’ll just be able to purchase one at a time!

3. Promote Your Games

The vital step to succeeding in selling games online is promoting your games.

You have a wide range of promotional options available, including marketing tactics through social media, forums, blogs, and guest posts.

Additionally, you can reach out to influencers in the field of gaming or even major YouTube and Twitch stars for promotion. These are great ways to get the word out about your game before you even put it up for sale.

People will be more inclined to buy your product if they know what they’re getting into ahead of time.

4. Analyze Your Sales Data

As leads start coming in, you should analyze your data to see which games people wish to buy, what games already bought, and why they’re buying them.

This is important so that you can keep up with popular trends in the industry and provide customers with something new without scaring them away.

Next, create a marketing plan for your game store.

This will help you decide how much to spend on advertising and what promotions you want to run to increase brand awareness.

Finally, make sure your site is fully optimized for mobile devices before launching!

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5. Maximize Your Profits

Take advantage of the increasing demand for digital goods and easily reach customers who are looking for your product.

Customers are willing to pay more for quality products, which is why it’s important to implement a strategy that increases retention and minimizes churn.

Game developers or sellers should focus on player engagement, as well as provide value through add-ons, DLC, and a strong community.

Moreover, in order to keep your customers coming back to buy more, you need to manage your subscriptions effectively to maximize your profits. Upscribe will automate your subscription emails, create a custom discount for every subscriber with upsell options, and more.

You can also use Shopify to sell other types of products that complement your game’s content or style. That way you can increase sales by offering complementary merchandise like posters or t-shirts that people want to buy with their games!

How to Get More Sales on Your Online Games on Shopify

While it might seem like a lot to take in, the most important thing to remember is that you need to invest in your product.

Here are a few suggestions for ways to sell online games on Shopify:

  1. You have to make sure that the games you sell meet your audience’s needs and expectations. But once you have the right game, selling it on Shopify is easy!
  2. Use videos. If you can’t afford any voiceovers or narration, this will be a great way for viewers to get a sense of who you are and what your company does from the description and instructions.
  3. Give a free trial option. It’s likely that potential customers will be interested in giving your game a try before spending money on it. A trial might also improve conversions if customers have an opportunity to experience what they’re buying without having to pay anything upfront.
  4. Add social media integrations so that people can share their accomplishments with their friends (winners!) and get encouragement from others while playing (the sales!)
  5. Add mobile support. Mobile users are becoming more prevalent, which means there is an increased demand for games that work well on mobile devices as well as tablets and desktops. With mobile support, you won’t lose any potential customers who might stay away because of how difficult it is for them to play on their phone or computer.
  6. Use premium tools like Upscribe to reduce your eCommerce churn rate.


If you’re starting an online games business, chances are you have a lot of questions about how to sell games online. This guide is designed to answer those questions and provide insight into the best practices for selling games on Shopify. It is meant to be a living document that will grow as your business grows.

We hope it helps you on your journey!

Alan Jackson

Alan is content editor manager of The Next Tech. He loves to share his technology knowledge with write blog and article. Besides this, He is fond of reading books, writing short stories, EDM music and football lover.

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