When designing a website, should be taken into account the user experience (UX), which is how easy it is for users to use your site.
When designing or redesigning websites, it’s easy for people to get obsessed with aesthetics. Which color is best? What color should the logo be? What about an animated GIF at the top of the page?
Your website is more than just a pretty face among the 1.8 billion websites that people could land on.
User experience (UX), is all about understanding users and their needs. It also includes their values, capabilities, limitations, and potential. The project is also managed by the business goals and objectives. UX best practices enhance your product and all related services from the perspective of the user.
Many web teams attempt to answer the first challenge of how they deliver amazing experiences. This is how they make changes or go live. Many team members use WordPress editor buttons to publish their work, or press the “deploy” button to push code changes through Pantheon’s Dev->Test->Live pipeline.
A Pantheon-style deployment pipeline allows a team to double-check before going live with potentially dangerous changes such as code updates. You can check the update to ensure that nothing is broken or to enhance the site as you expected.
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How can a team determine if content or code changes will cause problems next week or next year? How can you tell if the code is still working as it should? No matter what intent the code change had, it must still be able to perform as intended. This sounds simpler than it is.
You will need to identify the right participants if you are going to conduct UX research. Are you able to research either internally or externally? How many users are you able to access? How many users? Which clients are you looking for?
Your user personas should be developed early. These personas will help you and your company better understand your users. You can use any personas or research that was done previously, and then you can conduct user interviews to get a better understanding of your customers.
What would your customers describe as their values, beliefs, attitudes, needs, and limitations? What is their daily routine? What products and features do they use? Once you have created them, share these personas with everyone in your company. Allow users to guide your teams’ decisions, priorities, and encourage them all to remember your users.
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Collaboration is a great way to improve the efficiency of your team. Designers and content editors can collaborate to create landing pages that meet their high-level goals. Front-end and backend developers can work together better as individuals to create more appealing landing pages.
Collaboration is not the end goal. Two people can accomplish a task better than five. Effective collaboration can help you respond faster to market changes or threats.
The collaboration will often bring up errors or time-consuming tasks that distract from the team’s goal. Routine tasks can be automated when a team works together effectively.
You can draw out the steps that a web team might need to transfer a small amount of code from a designer’s computer to a live website. You might need to learn how to navigate through a dozen boxes and arrows. You can prioritize which arrows you want to automate to save time and avoid errors.
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A web team that has an efficient and partially automated workflow is likely to find that it can ask the question, “Why aren’t we doing the same thing again?” This reminds them how important it measures the results.
Pantheon strongly suggests that you ask this question before you begin a new job or web team. However, many web teams don’t pay much attention to this question until the train has veered off the tracks.
You should make sure that your site’s look and feel are consistent across all pages. Your voice and tone can have a significant impact on usability and user experience.
However, this does not mean that every page must be designed in the same way. You might consider creating different layouts for different pages (e.g. landing pages, informational, etc.). This will make it easier to explain to visitors what type of information you expect to provide on a page.
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As a UX designer, you should think about what, why, as well as how users use products. The Why is the reason users choose to use a product. It can relate to a task they want to accomplish, or to their values and beliefs.
What describes the functionality of a product. The final component is the How. It refers to how functionality is designed in an accessible and pleasing way.
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