What is TikTok, How can become a Brand on TikTok

What is TikTok, How can become a Brand on TikTok

by — 1 year ago in Entertainment 3 min. read
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TikTok is a social media video platform for iOS and Android app.

TikTok is a video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. It is used to create short lip-sync, comedy, and talent videos. ByteDance had previously launched Douyin (Chinese) for the China market in September 2016.

Tiktok launched in 2017

Tiktok application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is popular in India, the United States and other parts of the world.



Note:  TikTok is not available in China, and its servers are based in countries where the app is available.

Create account: Also you creating and sharing comedy and talent videos.

The more talented, brave, and technically proficient members uploaded videos of fresh content, and it is these people who became the star and brand on the platform.

In 2018, the application gained popularity and became the most downloaded app in the US in October 2018, the first Chinese app to do so. As of 2018, it is available in more than 150 markets and 75 languages are. In February 2019, TikTok, together with Doyen, hit a billion downloads globally, dropping Android installs in China

There are three main ways how become a brand on TikTok.

1. You can create own channel and you must start to upload fresh and crazy videos on channel.

2. You can work with influencers and film stars, to spread content to a broader audience.

  • You always have to give new content
  • You have to decorate and understand the audience.
  • You have to increase your audience

3. They can pay to advertise on TikTok – it is very early days for TikTok advertising – there certainly isn’t a market yet like there is for YouTube. However, TikTok may become more popular and established over time.

Many brands do a combination of running their own channels and working with influencers to spread content to a broader audience.

You might try some of the ideas listed below on your own channels, or you may suggest that your influencers create and share these kinds of content. It took a while but TikTok has finally introduced ads to their platform.
Also read: How to Calculate Your Body Temperature with an iPhone Using Smart Thermometer

TikTok offers seven different types of ads including

1. Hashtag Challenges: Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement.

2. User-Generated Content: TitTok has huge audience and you can create your content and target to your audience to get maximum reach of your content.

3. Traditional Influencer Marketing: It has approximate more than 550 million active user and growing continuously. You can use TikTok audience to serve your ads to maximum people.

4. TikTok Advertising: You can show here on different – different format, like content, images, text, banner, video etc.

5. Branded Lenses: Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos.

6. Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and supports multiple features like website clicks or app downloads.

7. Brand Takeovers: This lets brands take over TikTok for the day. They can create images, GIFs and videos with embedded links to landing pages or hashtag challenges.

8. Study the platform: To avoid users getting carried away on TikTok, you need to study the platform. By studying what types of content work on Ticktalk and how the platform interacts with others, your business can naturally fit into the culture.

9. Create fun content: Now that you know TikTok is all about fun and creativity, it’s time to create fun, creative content of your own.

Each one TikTok member to a different purpose and will have a different outcome based on the type of campaign you’re running.

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