New study by AdColony discovers that cellular phones are still the dominant apparatus used by customers during their day (82 percent) compared to tablets (18 percent).

But, WiFi is the key data source with 69 percent of advertising asks coming through WiFi compared to 23 percent on cellular data. For advertisers this implies that ensuring comparatively extensive OS and platform policy is important and attaining a variety of consumers.

Throughout the past couple of decades, the business has also noted a rise in cell phone usage throughout the day hours shifting away from conventional media intake like TV. And even though tv remains a dominant press in several families, individuals today are paying attention to the tiny displays during primetime hours.

Additionally, the findings show that transparency remains an integral driver of several marketers’ decision-making procedure.

It is worth bearing that in mind when picking an advertisement service or programmatic supplier.