A Guide To Understand Mobile Native Advertising
  • Download Apps
25k+
close Image

A Guide to Understand Mobile Native Advertising

A
by Amelia Scott — 3 years ago in Mobile Apps 2 min. read
2640

More than half of all global web visits are made on mobile devices. A growing number of web orders and retail visits are also made by mobile devices.

Native advertising is not a mobile-only phenomenon. However, it is recommended that you concentrate on the mobile experience with native ads.


Mobile native advertising is very similar to desktop native ads in that it includes sponsored content, social media advertisements, and many other things. Native ads can reach people more easily because mobile devices are often used for browsing and other personal activities.
Also read: What Is Walmart Call Out Number? How To Calling Out At Walmart?

Step-By-Step Approach To Start Native Advertising

These are the ways on how to start native advertising

First, don’t disrupt- go with the content flow

Advertisements, native and not, should not take over our small smart screens. Non-intuitive ads will attract more people. Your ads should be presented in the same flow as the content that people are looking for.

Go mobile-first, not mobile-friendly

Mobile-first is more than just matching the ad format with the design of a website or app. This strategy takes advantage of mobile’s unique capabilities. Mobile is an entirely new environment.

Mobile-friendly simply means you can access the content via a mobile device. Mobile-first is the way we should create ads and content.

Align with user intent

Your brand should align native advertising with user intention. Targeting options should be as discrete as the users’ intentions.

Align with the device’s physicality

Mobile native advertising must be engaging and take advantage of the amazing capabilities of mobile devices. Make sure you acknowledge their physicality.
Also read: Everything You Need To Know About CivitAI (2024 Guide)

Best mobile native ad formats

The most popular mobile native ad formats are;

In-feed (content)

This format is ideal for editorial feeds, stories. They are often placed between the content on a website.

Recommendation widgets

These are ad formats that appear as widgets at the end or on pages. These are clickbait articles that lack quality and publishers should avoid them. They can lead to high invalid traffic, which can cause advertisers to experience poor results.

In-game

This native ad format is used by mobile game developers. These in-app and mobile web ads are usually optional for visitors.

Mobile native advertising platforms

Here are some examples of platforms offering mobile native advertising

  • Share through
  • Outbrain (recommended widget)
  • Taboola (recommended widget)
  • Triple Lift
  • Nativo
  • Adsnative
  • Native ads
  • StackAdapt
  • LoopMe

Best practices for mobile native ads

To create the best user experience, personalize native ads based upon screen size


Make sure that the headlines and logos of advertisers are visible to users. This allows them to distinguish between organic content and advertisements.

Always examine user signals. It is better for users to be prioritized over ads.
Also read: The Five Best Free Cattle Record Keeping Apps & Software For Farmers/Ranchers/Cattle Owners

Conclusion

Mobile native ads are indeed compelling and can earn you better revenue, as the internet is now mostly being accessed via mobile.

A
Amelia Scott

Amelia is a content manager of The Next Tech. She also includes the characteristics of her log in a fun way so readers will know what to expect from her work.

Top 10 News

view all
Follow us on

Categories

Related Posts

img

Mobile Apps

Explained: YouTube New AI Music Remixer For Shorts
By: Bharat Kumar, Thu December 5, 2024

Hey! Youtube creators 👋 I came to know that youtube new ai music remixer to..

img

Mobile Apps

Forgot Locked Notes Password Apple (Know How To Reset?)
By: Bharat Kumar, Thu November 14, 2024

Forgot locked notes password Apple: Apple allows unlocking notes either face..

img

Mobile Apps

Helpful Methods To Download Subtitles From YouTube Videos
By: Bharat Kumar, Wed November 13, 2024

Discover two methods to download subtitles from youtube videos for free. Learn..

img

Mobile Apps

Fixing Snapchat Support Code C14A/C14B Instantly
By: Neeraj Gupta, Wed November 6, 2024

Recently, Snapchat was inadvertently due to server maintenance for this reason..

img

Mobile Apps

How Do I Cancel Spotify Premium Free Trial?
By: Neeraj Gupta, Sat October 19, 2024

This blog covers how to cancel spotify premium free trial. Spotify premium free..

img

Mobile Apps

How To Make A Public Profile On Snapchat In 2 Minutes
By: Neeraj Gupta, Tue October 15, 2024

Public profile on snapchat offers various benefits over the standard profile...

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Copyright © 2018 – The Next Tech. All Rights Reserved.