Facebook’s recently launched app, Hobbi, an experiment in short-form content creation around personal projects, hobbies, and other Pinterest-y content, is already shutting down. The app first arrived on iOS in February as one of now several launches from Facebook’s internal R&D group, the NPE Team.
Hobbi users have been advised by means of push telling that the program is shut on July 10, 2020. The app enables users to export their information from its own settings.
In the couple of months it has been dwell on the U.S. App Store, Hobbi just gained 7,000 downloads, based on quotes from Sensor Tower.
Apptopia also reported that the app had beneath 10K downloads and saw minimal profits throughout May and June.
Although Hobbi clearly took cues from Pinterest, it wasn’t supposed to become a pinboard of motivational thoughts. Rather, Hobbi users could arrange photos of the jobs — such as gardening, cooking, crafts & arts, décor, and much more — at a visual journal of sorts.
The aim was to picture the job’s progress with time, including text to spell out the measures, as required.
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But Hobby was a fairly bare-bones app. There was nothing else to do but document your own projects. You cannot browse and view the browsers that other users had created, beyond some samples, nor do you follow the top users in this service.
Could do. And even the tools for documentation were underdeveloped. Beyond a special “notes” area for writing the project’s stages, the app’s experience felt like a watery version of the stories.
Facebook was not alone in pursuing the capacity of short-form imaginative content. Google’s inner R&D group, Area 120, also released its own experimentation in this region with the movie program Tangi.
And Pinterest was lately seen testing a new variant of Story Pins, which will let users to display DIY and creative material in an identical manner.
Given the lack of Traby, it is not surprising to see Hobby down so quickly. Facebook has already said that its NPE team experiments will include apps that change very quickly and shut down if consumers do not find them useful.
In addition to Hobby, the NPE team has launched several apps since last summer, including Meme Creator Whale, Conversational App Bump, Music App Aux, Couples App Tuned, Apple Watch App Kit, Audio Calling App CatchUp, Collaborative Music App Collab.
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Live Event Partner Venue, and Predictions App Forecast. Prior to Hobby, the only bump to shut down was. (Some don’t live in the U.S., either)
Of course, Facebook may not intend to use these experiments, as they may build an entirely new social app. Instead, users are likely to collect data about the features being resonated and how the various construction tools are used.
This is data that can inform the development of features for the main set of apps such as Facebook, Messenger, WhatsApp, and Instagram.
We have reached out to Facebook for comment, but none were made available at the time of publication.