The app industry is one of the most competitive around, and no matter what type of app you have, it’s going to be a difficult task for you to break into the mainstream. While the creation of an app and a product is in itself one heck of a challenge, the real work begins when it comes to getting people to use it.
However, there are a number of methods that you can use to make your app stand out from the crowd, and below we’ve highlighted some of the more popular and most effective in 2021…
When it comes to websites, search engine optimization is a must for any business that wants to sit at the top of the rankings in a Google search, and the same applies when it comes to apps.
App store optimization, or ASO, is a method that will improve an app’s standing in the app store, allowing apps to enjoy greater reach, better conversion and improved visibility. yellowHEAD’s ASO services are recognized as pioneers in the field and grew their expertise rapidly for years revolutionizing A/B testing and ensuring that an app’s show window, i.e. how it looks in the app store, is optimized to bringing people in and tapping that download button.
It’s the perfect place to start when launching an app and can lead to a number of quick wins, as well as cementing your position on app store searches over the long term too.
Building an app is usually for business, and every business needs a social media presence. There are many reasons for this, from customer service to monitoring sentiment towards a business, and, of course, promotion.
Social media is a great way to reach out to a target audience, showcase your brand values, and highlight exactly what your app can do. Engaging with that audience will show off a little more personality and not only encourage people to download an app, but shout about it on social channels too.
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You can take that even further and work with influencers to promote your app. The likes of Twitter, Facebook, and Instagram is jam-packed with influencers across a range of different industries, and using their profile can help an app reach out to thousands, if not millions of people.
There’s a great deal of difference between an app and an award-winning app. Awards will not only boost your profile in terms of the number of people who now recognise the app, but it will also boost any app’s authority.
Awards will give an added respect and trust to an app, so if your app is in a position where you believe it should be shouted about, then apply for the many different app awards held throughout the year. What’s more, if your app does get nominated, or indeed win, then shout about it too by sharing on social channels, in your app’s description, and even send out press releases to relevant sectors of the media.
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If you’ve a little more budget, then investing in PR activity can be incredibly useful in boosting brand awareness and the authority of your app. There are many ways in which this can be achieved, and teaming up with a PR company will help you develop a strategy and finding the right voice within the media.
For example, whitepapers and investigations would place you as an authoritative and serious brand within the space, but isn’t necessarily suited to a puzzle game app, while stunts can earn lots of coverage and awareness and is perhaps more suited to leisure or fun-based apps.
It’s all about selecting the right approach and creating a strategy that suits your brand and what you’re trying to say, and is an investment well worth taking if you’re looking for some serious levels of coverage for your app.
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