M-commerce or Mobile Commerce is known to include the details of transactions that are completed with the help of a mobile device.
It can be explained in terms of the advancement of e-commerce that allows individuals to purchase products or services with the help of their mobile devices, including smartphones & tablets.
As per a recent study report, it has been revealed that around 95 percent of the users tend to look up vital information about a business or service on their respective mobile devices.
Given the ever-rising popularity of the mobile devices & applications out there, it is estimated that the sales with respect to mobile commerce are expected to account for 54 percent of the entire e-commerce sales.
Various Types of Mobile Commerce Solutions
A study reports that around 49 percent of the consumers across the globe make use of their mobile phones for shopping. In addition to online shopping, there are several other applications of mobile commerce as well. These are:
-> Mobile Shopping: You can now shop online with the help of mobile devices, including smartphones and tablets.
-> Mobile Banking: Mobile banking is enabled with the help of a mobile-based dedicated banking app with advanced features.
-> Mobile Payments: M-commerce also comprises the process of enabling payments with the help of the mobile devices.
Mobile commerce serves beneficial for both the sellers as well as the buyers. As per a study, around 70 percent of mobile searches that are performed online results into relevant action within 1-2 hours of the given search. Some of the potential benefits of m-commerce include:
-> Optimized customer experience
-> Improved targeting as well as engagement due to push notifications
-> Customized content delivery as per the respective shopping preferences
-> Reduction in the overall cost of operations
Top M-Commerce Trends 2020
If you wish to indulge in professional m-commerce development services, you should be aware of the latest mobile commerce development trends. Here are some:
1. Intelligent Site-Search Capability:
Site-search serves to be an inevitable part of e-commerce websites out there. Nowadays, it is playing a more important role in the field of mobile commerce solutions.
When it comes to navigating through thousands of products or services on the mobile device, it is not as seamless as that on the desktop.
This is the reason why most users prefer making use of the search bar functionality while using mobile-based apps. Therefore, it becomes crucial that your mobile app features the advanced site-search capability to enhance the overall user experience.
2. Chatbot Generation:
There is no denying the fact that one of the most vital uses of smartphones is to ensure uninterrupted communication to the end-users.
Right from Instagram Chat to Facebook Messenger, Telegram, WhatsApp, and so more –all of these apps rely significantly on the unique chat feature to maximize communication within the app.
Given the importance of advanced communication for modern enterprises out there, businesses are increasingly adopting the notion of AI-powered chatbots in the respective portals.
Chatbots are revolutionary tools for ensuring modern communication through the chat-enabled robots that deliver a human-like communication experience.
3. Social Commerce:
Are you searching for e-commerce mobile application development services? Social commerce is the all-new term in the e-commerce space. It is estimated that there are as many as 2.96 billion social media users in 2020.
As per a leading study report, it is estimated that 53.1 percent of the social media users are using the online services only through their mobile devices. This number is only expected to rise rapidly to reach around 54.2 percent by the time of 2021.
4. The Advent of AR:
AR stands for Augmented Reality. It is the latest technology that aims at making use of advanced smartphone cameras for transferring digital content to the real world.
Given its rising popularity in the modern era, more enterprises are making use of the same to deliver optimized experiences to mobile users.
For instance, IKEA –a famous Sweden-based furniture company, enables its customers to visualize how specific furniture items would look into their homes or spaces. There are several benefits of using the advanced AR technology for m-commerce mobile development solutions.
5. Faster Loading Speeds:
A recent study reveals that 53 percent of users opt-out of using a site if it takes more than 3-4 seconds for loading. In just a matter of a few seconds, you could end up losing potential clients if your website takes too long to load on the given mobile device.
Therefore, the optimized mobile loading speed for web portals is another vital concern.
If the potential customer base has relevant mobile connections working at an excellent speed –like that of the 5G technology, it is imperative for you to ensure a fast-loading website on mobile devices.
Make use of the latest m-commerce development trends to ensure the best results.