We can see in 2018, world mobile app revenues amounted to around 350 billion U.S. dollars. And also see In 2023, mobile apps are projected to generate more than 940 billion U.S. dollars in revenues via paid downloads and in-app advertising. The best-grossing mobile gaming app publishers in the Google Play Store worldwide in January 2019 were King, Supercell and Bandai Namco entertainment with around 40 million U.S. dollars in app revenues each. The leading non-gaming app publishers based on revenue include Google, Tinder.
Mobile Application Market by Marketplace (Apple iOS Store, Google Play Store, and Other Marketplaces) and App Category (Gaming, Entertainment and Music, Health and Fitness, Travel and Hospitality, Retail and E-Commerce, Education and Learning and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026
Most Popular types of mobile apps
There are primarily three types of mobile apps
- Native apps
The application that developed for the single operating system of portable, native apps is design for the specific gadget or platform. The app created for systems like Windows, iOS, Blackberry, Symbian, iOS will not use on a platform other than their own. We can say that you will not be able to use the Android app on the iPhone.
The native app will give high performance and will provide excellent user experience as the programmers will use the native device UI. It will offer them access to the full range of APIs, which will have no limitation on app usage. The native apps will give access to their app stores and will have a clear tendency for reaching targeted customers.
The native apps will have a high cost compared to the other types of apps. The requirement of implementing the app duplicates will have separate support & maintenance for the multiple apps, which will result in a higher price of the product.
- Hybrid apps
The mobile apps will have a lack of performance, speed, and has the overall optimization in comparison to native apps. There are many issues of the design through the app’s inability, which will look the same on one or more platforms.
- Web apps
The web app will require space in the device. The personal databases stored on the server, and the users will have access from any device and need the internet connection. The weak link will have a bad user experience. There are many APIs for the programmers, which will have the feature of geolocation. Mostly 20% of users spent their time on mobile sites.
Categories in the application of mobile
In the Google play store for Android, it has 33 types, while in the Apple app store, there are 24 categories in the mobile app. But beyond that, there are some main categories of the app which are popular in the market.
- Gaming Apps
It is the highest category of the app. Many people spent their free time playing games on mobile. They are giving the developers to invest their resources & time for implementing new games & mobile versions for the popular stationery games. They are offering a sense of accomplishment. Developers are interested in this category to invest.
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To watch videos online, search for the nearest event, post images on social media, and many more all these apps created according to the user’s mind considered in the entertainment category. They are highly engaged, and there are interactive elements in the application.
To make your traveling comfortable, informative, more relaxed, and fun-filled, these types of apps will be useful to you. They will support you in locating a route via the unknown places with the map.
- Educational Apps
Nowadays, everyone is cautious about self-education. The apps created in such a way which will help the children to enjoy the new learning concepts and methodologies. Some apps are helpful to the teachers for supporting their teaching process.
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- Utility Application
It used for daily tasks. It has a service like a book, a cab, home repair service, make an appointment with a doctor, and many more. These apps will be ideal for viewing the shortest user session times. The user will like this app when they want things quickly and very simple.
In this category, apps like fitness, shopping, weight loss, and many other apps for personal lifestyle apps. The users will get the ideal solutions which connected with the working task, and other problems of lifestyle.
- Business Apps
It is also known as productive apps and is the most demanding app in the market. It will have all the details like buying, billing, selling, and many other features are in the app. They built for B2B or B2C purposes. The objective of this app is to increase productivity and deduct the extra expense of a business. It is also giving the convenience & the broader pool of the customers in the market.
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Now you know about the type and category of the mobile app which is demanding in the market. We hope that we have conveniently helped you in determining the app, which fits according to your business and will support your app to stand in this crowd. As a developer, we can develop an app, but the main goal that it must has usability and engagement to end-user.