Google is easy to take for granted. Many people search Google every day. Others do dozens to hundreds of searches per day. We have instantly presented with hundreds to thousands of relevant results, all of which offer the information or destinations that we require. It’s so easy, intuitive, and readily available that we don’t think much about what’s happening behind the scenes.
However, if you are in the SEO industry you will know that there is a lot happening behind the scenes. You need to understand how Google’s ranking algorithm works if you want your site to rank higher in search engines and get more organic traffic.
This is the issue, and it’s a huge challenge for new SEO professionals. Google’s ranking algorithm can be confusing, as any SEO expert will confirm. But is it as complex as they claim? How can you make it easier?
Google is determined to make the most advanced technology in the world. It’s not something you can hide or deny. Google doesn’t have to make sure everyone understands how this technology works.
It is well-known for keeping its core search algorithm secret. Although it doesn’t publish the algorithm officially, it does provide hints as to how it works. Why is it so secretive? There are several good reasons. Their search algorithm is proprietary and they don’t want anyone copying what they’re doing. This is an important business principle that should not be surprising to anyone who reads this.
It’s important, however, because search optimizers often seek the fastest path to increase rankings and generate traffic. Sometimes this is at the expense of the users. Google doesn’t want to reveal all the details about its ranking algorithm, as it wants a consistent user experience and reliable results.
It’s impossible to know how complex Google’s ranking algorithm really is because we probably won’t be able to see it.Also read: Top 10 IoT Mobile App Development Trends to Expect in 2021
Let’s not forget what we know. We don’t know the code or how Google’s search algorithm works because Google isn’t transparent. However, by conducting our own experiments and accumulating data, we can compile a list of Google ranking factors.
It works like this. We can use a variety of tools to determine which websites and pages rank for what keywords and queries. We can analyze correlations and rule out other possibilities to narrow down the list of factors likely to allow a website to rank high.
This has its problems. It’s difficult to distinguish between correlation and causation. We know for example that pages that have high user engagement (as measured by time spent on the page) are more likely to rank higher. But is it because Google prefers pages with this factor? Do people spend more time on pages because they rank so highly?
Optimizing for any correlative factors or causal factors that we can find is a safe bet. This will position your website and pages to rank as high as possible. There are hundreds of Google ranking factors. There are many factors that are more important than others and some are easy to do. However, this list can be overwhelming, especially for those with limited experience in this field.
Many of the ranking factors that we know can be combined. There are many factors that influence the presence of keywords in header tags or in your body copy. However, this can be summarized as follows: It’s important to include keywords throughout your content, particularly in areas users will notice.
Zooming in enough will allow us to reduce Google’s ranking algorithm down to just two factors.
Focusing on these three things can help you achieve greater authority and relevancy.
You might feel relieved that Google’s ranking algorithm is now clear after reading this simple breakdown. There’s more to the ranking algorithm than meets the eye, and that complexity extends beyond the simple list of ranking factors.
What’s the bottom line? If you judge Google’s ranking algorithm based on its complexity, it is complex. It’s simple to summarise some of the basic ways Google works if you look at the practical results. We’ve only touched on the basics. With a little bit of reading, you’ll be able to understand the workings of Google’s ranking algorithm. However, automated AI updates have made it so that even the top Google engineers may not be able to fully understand all aspects of it. That’s fine.
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