You are likely to be familiar with link building, which is a key strategy in search engine optimization (SEO). You can build a wide network of links that point back to your website with the right SEO services.
Links pointing back at your website help you build authority and trustworthiness, which in turn will increase your chances of being ranked highly for relevant terms to your brand. A lot of strong links will increase your visibility on search engine result pages (SERPs).
External links don’t only improve your authority, they also help increase your referral traffic. Links still serve their primary purpose, which is to assist web users in reaching their destination. Your network of links can bring thousands of visitors to your site if they are correctly placed.
Start by choosing the right publishers for your core content. There are millions of publishers online. From mega-institutions that receive millions of views to niche publishers that barely get traffic, all the way down to small niche publishers that barely get any traffic.
Better publishers can make the difference between articles that get no referral traffic or ones that crash your site due to their popularity.
Here are some tips to help you in this area:
Next, think about what your core content is. Well-written and detailed content will yield the best quality links. Higher clickthrough rates are not a coincidence.
These are just a few ways to optimize your content for referral traffic.
Also, think about where you place the link and how to attract potential visitors to your site.
Because your article is published in a public place, it will generate some traffic on its own. Support your links in other ways if you want them to be the best.
You can simply share your article on social media and tell others about it. If you are looking to boost your work’s visibility, you might consider advertising.
Once you have these fundamentals, you can scale your efforts. In other words, you will be writing more content and working with more publishers. Don’t worry if you are overwhelmed by new work. You can always hire additional writers and freelancers to assist you. Your link-building efforts at scale will produce far more value than what you initially spent on content creation.
If you are able to master the art and science of linking, referral traffic can be a powerful way to support your website. This strategy can be used as a complement to your other traffic generation strategies. It only requires a little extra planning and attention.
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