Creating brand value is one of the most difficult tasks for a company. Brand value is basically the perceived value of the company and its product in the eyes of the customers. A big company may not necessarily have a big brand value.
The year 2020 has been devastating for the brand value of many companies. However, not all companies or IT companies saw a drop in their brand values. Some companies were able to assert their brand value dominance with customer-friendly policies. If you want to know more about these brands, then detailed below are the ten most valuable brands in the world.
Our list of the ten most valuable brands in the world is based on the brand value data from Visual Capitalist. Following are the ten most valuable brands in the world:
This name doesn’t surprise at all. Apple is undoubtedly the most popular name in the world.
Unlike a number of other businesses, Apple managed to improve its brand value by 38 percent in 2020. This U.S. company designs, manufactures and sells smart phones, tablets, computers, wearables and accessories. Additionally, the business provides several relevant solutions, for example Apple Music, Apps and much more. Apple’s iPhone is among the most popular product worldwide.
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It is another super popular U.S. technology company. Amazon was able to grow its brand value by 60% last year.
It’s a market cap of $1.59 billion. It’s the largest e-commerce business on earth. Amazon also supplies network providers (Amazon Web Services), streaming solutions, in addition to hardware solutions. It was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.
It is a U.S. technology company that has been able to grow its brand value by 53% in 2020.
Microsoft grows and provides applications, services, devices and options. The business primarily operates through three business divisions — Smart broadband, Productivity and Business Processes, and much more Personal Computing. Microsoft has a market cap of $1.77 trillion and is based in Redmond, WA.
It is another popular U.S. technology company. In 2020, Google witnessed a 1% drop in its brand value.
The search giant supplies a lot of solutions to customers, corporate, in addition to advertisers. Google mostly focuses on internet search, working systems, advertisements, platforms, hardware and enterprise solutions. It’s a market cap of $1.41 trillion and is based in Mountain View, CA.
It is the only non-U.S. company in the top five. This South Korean technology company was able to increase its brand value by 2% last year.
It is a U.S. Food & Beverage company that saw a 10% drop in its brand value last year.
Samsung sells and manufactures electronic equipment and personal computer peripherals. The business operates through three branches — Device Solutions, Information Technology & Mobile Communications and Consumer Electronics. Samsung includes a market cap of $278.7 billion and is based in Suwon, South Korea.
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It is the only Japanese car company, as well as the second automotive company on this list.
Toyota seen a 8 percent fall in its own brand value in 2020. It generates and sells motor vehicles and components. The business operates through three sections — Automotive, Financial Services, and Rights Reserved. Toyota has a market cap of $173.3 billion and is based in Toyota, Japan.
It is a German automotive company that witnessed a 3% drop in its market value last year.
This brand is related to luxury. The newest Mercedes can be utilized on luxury automobiles, trucks and buses. Additionally, the business concentrates on sponsorship. It mostly sponsors events which bring a well-heeled audience, such as golfing clubs, tennis and New York’s Fashion Week. China is the main market, followed closely by the U.S.
It is a U.S. fast-food company, which saw a 6% drop in its brand value last year.
McDonald’s mostly deals in managing and marketing restaurants. The Business works through the following sections — U.S.; International Operated Markets; and International Developmental Licensed Markets and Corporate. The previous section is made of developmental licensee and affiliate markets at the McDonald’s system. McDonald’s has a market cap of $159.01 billion and is based in Oak Brook, IL.
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It is a U.S. family entertainment and media company. Disney witnessed an 8% drop in its brand value in 2020.
It Functions through the following Sections — Direct-to-Consumer and International (DTCI); Parks, Experiences and Products; Studio Entertainment and Media Networks. Disney has a market cap of $358.53 billion and is based in Burbank, CA.
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