AI Trends: How Companies Are Using Artificial Intelligence?

AI Trends: How Companies are using Artificial Intelligence?

by Amelia Scott — 2 years ago in Artificial Intelligence 3 min. read

Artificial Intelligence (AI), which automates operations and procedures that used to require human intervention, is helping businesses increase efficiency and productivity. AI can understand data at a level that no human can. This ability has the potential for significant business benefits.

Here’s how AI companies use AI

AI can be beneficial to every function, business, or sector. This category includes both industry-specific and general applications. Let’s find out more about Artificial Intelligence and how it is being used by companies to improve efficiency.
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Why Do Companies Use AI?

Improve User Experiences

Companies face a difficult task in balancing high conversion and sales rates. Artificial Intelligence can be used to improve user experience by developing UX-based functionality.

Better Personalization

A personal experience is a key to creating a successful marketing campaign. Marketing techniques that are customized to customers are more likely to be a hit with them. It is growing because AI is becoming more integrated into e-commerce.

Customers and clients often respond well to messages with customized subject lines. The company can connect with the customer through brand advertising and a tailored message.

Utilizing Potential Channels

Artificial intelligence can open new channels of marketing for businesses. AI can be used to expand digital marketing channels. AI-powered technologies are becoming more popular in helping businesses identify channels with the highest chance of success.

Valuable Data Insights

The big business world deals with large amounts of data about their customers and trade. Artificial intelligence is a powerful tool that allows businesses to understand the full range of data sets.

Top Companies That Use AI


Apple is a global technology company. It sells consumer goods such as iPhones and Apple Watches. However, it also offers computer software and internet services. Apple uses machine learning and artificial intelligence in devices like the iPhone.

The FaceID feature can be enabled on the iPhone and Apple Watch. Apple is expanding its services offerings by using AI to suggest music, find a photo in iCloud, and use Maps for routing to your next appointment.
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Baidu, China’s Google, uses artificial intelligence in many ways. Deep Voice, which uses machine learning and deep learning to create a voice replica, requires only 3.7 seconds of audio. The same method was used to create a program that automatically reads books in the voice of the author. It is completely automated and does not require a recording studio.


Alibaba is the largest e-commerce platform worldwide, with more sales than Amazon and eBay combined. Alibaba uses artificial intelligence (AI), to predict what customers will buy. Natural language processing is used by the firm to create product descriptions for the site.

Another example of artificial intelligence at work is Alibaba’s City Brain initiative. It aims to build smart cities. The initiative tracks every car in the city and uses AI algorithms to help alleviate congestion.

Alphabet Google

Waymo, Google’s self-driving tech business, was originally a Google initiative. Waymo now aims to bring self-driving technology around the world to transport people and reduce the risk of car accidents.

The self-driving taxis it has built are currently transporting passengers all over California. The company is currently unable to charge a fair and a human driver remains in control of the vehicle during the testing program. DeepMind was acquired by Google to show its commitment to machine learning.
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Amazon is more than a player in the AI AI game with Alexa. It is also an integral part of many other parts of the company.

Amazon uses artificial intelligence to deliver products to customers before they even consider buying them. They gather information about every person’s shopping habits and use that information to suggest goods to them.


Facebook uses machine learning and artificial intelligence to give structure to unstructured data. DeepText is a text comprehension engine that automatically analyses and interprets the emotional mood and information in the thousands of posts (in many languages) posted every second by Facebook users.

DeepFace is used by the social media giant to instantly recognize you in any photo that is uploaded on its site. This technology can also recognize faces so well that it surpasses human abilities. The firm uses artificial intelligence to delete and detect photos posted on its platform for revenge porn.


IBM has been at forefront of AI technology for many years. Since the first defeat of a human world champion in chess by IBM’s Deep Blue computer, it has been over 20 years. It won additional man-vs.-machine challenges using the Watson computer.

Project Debater, IBM’s latest achievement in artificial intelligence, is it. This AI defeated two experts in debate and produced human-like arguments.
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AI-powered solutions are enhancing the company’s overall performance. Artificial intelligence is important in all aspects, including business marketing and data analytics.

Although powerful artificial intelligence can seem intimidating at first glance, it is very easy to integrate with existing systems.

Many marketers are benefiting from AI-enabled products in a range of industries. AI can reveal real-time data which allows for new strategies and capabilities that will improve overall corporate growth.

Amelia Scott

Amelia is a content manager of The Next Tech. She also includes the characteristics of her log in a fun way so readers will know what to expect from her work.

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