10 Reasons for How to Best Your ECommerce Website Needs a Blog...

10 Reasons for How to Best Your ECommerce Website Needs a Blog to be Successful

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by Alex Noah — 3 months ago in Business Ideas 3 min. read
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If done correctly, content marketing and blogging can be one of the most powerful ways for e-commerce brands to build customer trust, brand loyalty, as well as generate large amounts of organic traffic.

A blog section on your eCommerce website development website has its benefits. Today we will be educating you on these benefits.

There are many benefits to having a blog section on your eCommerce website. These benefits will be discussed today by us.

Increase Your Website Traffic

Blogs are a great way to increase organic traffic and get potential customers’ attention quickly. Blogs can also be a cost-effective way to generate organic traffic to your website.

Your blog will rank higher in search engine rankings if it is well-researched and rich in content. This will help you get more organic traffic.

Blogs are a great way for e-commerce websites to build trust, increase customer attention, drive traffic and convert potential leads into customers.

Shopify is an example. They have increased their traffic by blogging. This traffic resulted in a 55% increase in sales and $389million in revenue. They currently rank #1 in keyword dropshipping with 201,282 monthly searches.

Increases Brand Value in the Eyes of Customers

It’s simple to see why content exists online in the first place. Ryan Jones, a well-known Search Engine Contributor, has the simple answer: “Today’s searchers seek to solve problems, accomplish tasks, or ‘do’ something.”

Everyone on the internet wants to find clear and precise solutions to their problems. Your business will benefit greatly if you can answer their questions via blogging in a concise, clear, and quality way. Why?

High-quality blogs can increase brand value and inspire confidence in customers. Increased confidence leads to greater customer trust and ultimately leads to increased product sales through your platform.

Also read: How to Start An E-commerce Business From Scratch in 2021

It Allows You to Connect and Engage with Your Customers

We all know that most customers visit e-commerce sites when they are looking to buy something. E-commerce brands need to change this trend by using blogs to communicate with customers frequently.

How do you do it? Here’s an example. Let’s say you are selling a weight loss product to your clients. You can now blog about a client who has lost weight. Blog posts allow you to interact with customers and post photos and videos.



An Area to Announce Your Brand and Its Achievements

Even if your email campaigns are well-designed to inform clients about current and future products and make announcements about your brand to them, a blog can still be a great place to give customers detailed information about your product or services. Blogs can be used to answer customer questions, announce seasonal promotions, and do many other purposes.

Customers Prefer to Read Blogs Before Purchasing

According to 85% of customers prefer products well-described in blogs.

Your brand can turn your visitors into buyers through blogs. A blog can make your customers feel confident about your brand and product, as well as increase their confidence in making a purchase decision.

E-commerce Blogs can Help You Build Brand Loyalty, and Gain Customer Trust

Blogging is the number one brand-building tool for any internet brand, regardless of its size or scale. This important statistic confirms the same: According to the 2019 B2C survey report, content marketing was the preferred option of 81% of internet marketers in order to build customer loyalty.

To win customer trust and build brand loyalty, you must create informative and powerful blogs.

Also read: How to choose The Perfect Domain Name

Your Loyal Fans can Create an Online Community

Your customers can post blogs to ask questions, share feedback, and provide feedback about the products they have purchased from your platform. This gives them the feeling that they are part of a larger online community.

You should not only post blogs, but also regulatory comments. Also, you must respond to any private messages they send to your inbox.



Blogs have the Potential to make Your Brand Viral on the Internet

You must include a share button when you share an inspiring story about your clients, products, or services via your blog. This will allow your readers to easily share the post on any social media platform they use.

Even if your reach was not to millions of customers it gives you the option to reach more people by writing engaging blogs.

Also read: Best 11 Vocabulary Building Apps for Adults 2021?

Your Social Media Marketing Successes will be Greatly Enhanced by this Article

You heard it correctly. Every blog you post has a unique URL that can be used in your social media posts and other online marketing efforts.

You can also increase the reach of your blog posts via social media by adding buttons such as ‘like’ or share

Don’t forget to include buttons on your blog and site that link customers to your social media profiles. This will help you gain more fans or followers.



It is a Free Marketing Platform

Blogs are a powerful form of marketing that is free and effective, regardless of how much you have to spend. You can get more organic traffic to your blog if you post sooner.

Alex Noah

Alex is senior editor of The Next Tech. He studied International Communication Management at the Hague University of Applied Sciences.

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