Paid media campaigns are often well worth the expense to get your content out in front of more people. Most businesses will use a mixture of paid media, paired with owned media and earned media to get as much exposure to people as they possibly can. Check out these 5 secrets to an amazing paid media campaign
Paid media campaigns can be very successful but you need to make a plan before you employ one. Don’t just jump online and randomly make selections for this campaign. Plan it out so that you can make it worth your efforts and your money to deploy.
One of the best ways to make a plan is to use the data from various platforms to figure out your target audience. You can do this manually or you can utilize a program like the TapClicks paid media dashboard to help analyze and review the details to make them work better for you.
Part of planning is choosing a budget, choosing an audience, and choosing your overall objective. This will help you get it right when it’s time to put the paid media campaign into action.
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If you really want a successful paid media campaign, you need to know your audience and target the appropriate audience.
There are different ways to do this but we recommend finding out demographics that have the most active audience for your brand or product. You should also consider things like personas, needs, and similar product offerings.
You can even survey your customers to try to identify likes and dislikes and know where to focus your campaigns for the future. Think about the product, think about your objective, and then consider who or what might be most interested in that particular objective. This is how you can garner results.
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If you’ve heard stories about people who have simply not had great success with paid campaigns, it might be their target or it might be they are using the wrong style for the wrong platform.
For example, a platform like LinkedIn is really designed towards a professional lifestyle so you need to take a professional approach. They aren’t looking for eye-catching photos, funny videos, or that cheesy meme. This platform is more likely to reach senior-level positions and could be best suited to B2B marketing or job-based lead generation.
Then you have platforms like Instagram that are a great way to connect to 18-34 year olds. Here, they are looking for content in rapid succession and they definitely are drawn to high-quality videos or images.
You see, every platform is just a little bit different. You can use different platforms for different things but just be sure whichever platform you are focusing a paid media campaign on is suitable for what you’re trying to accomplish.
The nice thing about paid media campaigns is that you can cater them to your budget. This can be an affordable approach for advertising but you do have to pay.
Here’s the thing, paying for social media ads makes a significant difference because you can choose how your content is shared and who is targeted with it. Paid ads are really the way to reach a larger number of people that maybe aren’t already in your following.
You will have to budget and plan for this expenditure but chances are you are budgeting for marketing purposes anyway and may just need to reallocate.
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The trends are constantly changing. One great way to have an amazing paid media campaign is to learn how to optimize your content.
Train yourself on SEO and engagement techniques and put those to work. If they work on a regular basis, imagine how much more they might work on a paid campaign?
Now – it’s time to take these secrets and put them to work for your business!
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