B2b Marketing Archives - The Next Tech

News/Business Ideas

What Is Intent Data & Why It Is Useful For B2...

By: Amelia Scott, Wed April 12, 2023

In the context of lead generation, hiring intent data plays a game-changer characteristic for many B2B verticals. Intent data is..

News/Artificial Intelligence

Combination of Artificial Intelligence in B2B Mark...

By: Alan Jackson, Fri March 11, 2022

Technology has made the world a better place. One such revolution is artificial intelligence. It can be used by all..

News/Business Ideas

Top 10 Tips to Adjust Your Current Marketing Strat...

By: Amelia Scott, Mon January 24, 2022

Many businesses employ techniques such as SEO and social media marketing. They use them differently. You may need to adapt..

News/Business Ideas

The 5 Worst B2B Marketing Mistakes and How to Avoi...

By: Amelia Scott, Mon November 15, 2021

B2B marketing tactics and technologies are constantly changing. Marketers face unprecedented challenges in reaching their target audience to convince them..

News/Business Ideas

5 Secrets to an Amazing Paid Media Campaign

By: Alan Jackson, Fri October 29, 2021

Paid media campaigns are often well worth the expense to get your content out in front of more people. Most..

News/Business Ideas

Top 5 Gains from Predictive Marketing Analytics

By: Alan Jackson, Mon August 23, 2021

Predictive analytics is a statistical technique that makes use of existing information—or, more specifically, historical data—to predict future events. It’s..