One positive effect of the pandemic was that it accelerated digitization for all companies. Carl Carande is the KPMG vice-chair advisory in the U.S. and says that “The move towards digitization has accelerated, with the benefits being permanent.” There is no turning back.”
The 2021 Small and Medium Business Trends report by Salesforce shows that 83% of SMBs have moved some or all of their operations online in the last year. Their top priorities were to improve productivity, increase business agility, and secure data.
The report also states that 43% of SMBs plan to make a long-term transition into a virtual company and embrace remote work.
If you’re like many small business owners, however, you are still trying to transform your company. Here are seven web tools to help you make the digital transition seamlessly.
Most people know that your online business presence is what your clients and prospects first see. You need a professional, high-quality website that clearly explains your products and services. It should also be attractively designed.
To ensure that your website doesn’t crash or is hacked, you will need a web host. HostGator offers affordable web hosting with website-building tools, free domain registration for the first one year, and free site transfers if your current host is not working out.
Potential clients and customers can gain a lot from your social media profiles and posts. You can also use social media to showcase your latest products and new menu items. HubSpot’s Social Media Management Software lets users schedule and post content to LinkedIn, Facebook, and Instagram from a single dashboard.
HubSpot analyses the number of views to recommend the best social media platforms and the best times to post content to increase engagement. You can also set up keyword monitoring to receive notifications when your business is mentioned.
Also read: 10 Business-Critical Digital Marketing Trends For 2021
Business owners need to pay their bills and get paid. It can be tedious and time-consuming, but necessary. When you have a pile of paper checks to fill out, bills can quickly mount up. You also need to reconcile those bills with your accounting software.
These are the types of mistakes that can cause serious damage to your credit score and business reputation. If you fail to monitor your receivables, your business’s cash flow will be negatively affected and could put your future in danger.
Bill.com is a platform for paying and receivables that enables business owners to spend their time more productively. Bill.com’s digital billing tool is easy to use and integrates invoice billing with payments. Bill.com’s secure online system allows customers to pay online and business owners can quickly create and send invoices electronically. It’s easy to pay your bills. Bills/invoices can be sent by email or post and are scanned into the system. The bill is then paid via ACH or Bill.com will mail a check.
After you have taken care of your bills and invoices, and accounting system is needed that tracks your company’s financial health, separates personal and business expenses, and collects all necessary information for tax time.
QuickBooks offers a range of accounting programs that can be integrated with other tools, such as Bill.com. These tools will give you all the information you need to avoid getting into trouble with the IRS. These programs can also calculate small business deductions and estimated taxes.
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Many business owners are faced with multiple clients and concurrent projects and can get overwhelmed when trying to stay organized and on top of deadlines. Project management tools can be your best friend.
There are many different project management tools, but you need to ensure that the one you choose is easy to use and understand. It is not worth spending time and money learning complicated systems with many features that you won’t use.
Toggl plan is easy to use. You can set a time frame for each project, add notes and prioritize tasks. Toggl can be accessed by clients to keep them informed about the progress of their project.
The importance of video conferencing in business communications was highlighted last year. The platform that your clients and important contacts use is a key factor in choosing the right video conferencing tool.
It is smart to set up accounts on multiple video conferencing platforms, as most offer a free version. Zoom and Google Meeting offer free versions. Each plan offers additional features beyond the free version.
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Scheduling calls is one of the most difficult tasks for business owners. It can be difficult to choose the right calendar scheduling tool.
There are many options available, each with unique features and different price points. Capterra provides details on over 500 appointment scheduling software options with a solid filtering system that allows you to narrow down your search.
My business has been in my hands for almost 14 years. I wish that many of these tools were available then. I would have been able to increase my productivity significantly.
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