When You May Need To Redesign Your B2B Website

When You May Need To Redesign Your B2B Website

by Alan Jackson — 3 months ago in Development 4 min. read

A B2B website is one of the key elements for the successful functioning of a business. The main reason is that your website is not only a representation of you as a company but also a bridge between you and your customers. That’s why the way the website looks, how it feels, and whether it accomplishes its purpose are essential factors to take into account.

If you notice that your website does not work correctly, it is not convenient enough or even feels outdated compared to competitors, the best thing you can try is a Drupal website redesign.

It’s worth updating your website not only if something doesn’t work but also to keep up with the times. After all, even a new website that you made relatively recently can quickly become outdated, especially if your business is in the innovation and high-technology industry.

Let’s take a closer look at situations in which you may need to redesign your website to make it an effective tool for achieving your business goals.

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The Website Works Bad On Mobile Devices

Today, the majority of website traffic comes from mobile devices. This means that there is a high probability that a potential customer who visited your website did so using a smartphone.

Thus, a company needs to ensure a positive user experience when it comes to displaying a website on mobile platforms. If your website is not optimized for use on smartphones or demonstrates poor performance, you may notice that customers do not stay long on the pages, quickly leave the site, and do not return.

This situation is extremely dangerous for business growth since the main task of the site is to attract attention to your brand and be a bridge between you and the client.

In addition, sites that are not optimized for opening on mobile devices are often ranked lower and sometimes ignored by search engines. In this case, you lose a huge percentage of your targeted audience who may be interested in your products or services.

The best way to avoid such a problem is to redesign. The most popular options are:

  • Creating a responsive web design
  • Website optimization for mobile devices

Responsive web design means that your website can identify a visitor’s device type and select the version of the website that will display and work best on that particular smartphone or tablet.

Optimizing your website for mobile devices means that you have separate website designs for mobile devices and desktops. Websites that are optimized for mobile platforms are often more structured, making them similar to web applications.

Both options are good for making sure your site does its job on mobile platforms. At the same time, optimizing a website for mobile devices is preferable in many cases since responsive sites may lack some features compared to the full version.

The Website Has Poor Navigation

Another serious reason to consider a website redesign is poor navigation. This factor directly affects the user experience of your visitors, so it is critical to make sure that your site is clear and friendly for searching for information and reading content because if the site is difficult to navigate, you are turning off your customers.

A common mistake is placing a lot of information on a page. Simple and easy-to-use designs work best.

Also, you can add a navigation bar, which is a convenient tool for users that improves their digital experience.

In addition, good website navigation also includes placing important information in a visible place, such as your phone number, address, opening hours, social networks, etc., so that users can easily contact you.

As a bonus, don’t forget about CTAs (calls to action). Add to your web design application forms with CTAs to contact you or subscribe to your newsletter.

The Website Uses Outdated Tricks

Today, the best website design is a harmonious and balanced combination of form and functionality. In other words, a website that has a laconic or minimalistic design while fulfilling key tasks and goals without unnecessary elements.

Such outdated elements include flash animations, background videos, hit counters, the presence of stock images, placeholding text, excess JavaScript, etc. If your website has a lot of these features, it not only hurts its appearance but also slows it down as each of these elements has to load, which, if used excessively, means poor site performance.

Poor performance = poor user experience, so avoid excesses and outdated tricks.

The best option is to create a website design that has clear goals. That is, your website includes the following factors:

  • Information about products, services, and pricing
  • Block with answers to frequently asked questions
  • Contains a video with a presentation or explanation of how your product works
  • A regularly updated with new content company’s blog
  • Key information about you as a business
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The Website Has Poor SEO

SEO directly affects the traffic your website receives, so it’s important to ensure that your content ranks well. If you pay more attention to your products and ignore information and articles about them, you may experience low traffic. And this is one of the factors that speaks in favor of the redesign.

It is also worth conducting an SEO audit when planning a website redesign. With this approach, you can identify existing problems, such as missing or duplicate tags, broken links, etc.

Keep in mind that some of your website’s page URLs may change during the redesign, so make sure your new website has 1:1 page redirects.

This is necessary not only for the convenience of users but also to maintain the ranking of valuable pages with SEO texts in search engines.

Alan Jackson

Alan is content editor manager of The Next Tech. He loves to share his technology knowledge with write blog and article. Besides this, He is fond of reading books, writing short stories, EDM music and football lover.

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