Shopify vs Shopify Plus | Key Differences You Need to Know

Shopify vs Shopify Plus | Key Differences You Need to Know

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by Amelia Scott — 1 month ago in Business Ideas 5 min. read
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Shopify and Shopify Plus both offer similar tools for eCommerce. They are designed for different types of businesses and sizes. Shopify is designed for small- to medium-sized businesses. Shopify Plus, on the other hand, was developed with large corporations and B2B businesses in mind. Although there is some overlap, one will most likely be more suitable for your needs than the other.

Shopify is often talked about as an easy, effective way to build an eCommerce business. The ability to offer online and offline sales with the Shopify POS system is just one way that Shopify revolutionized the way small and medium-sized companies did business online. Shopify offers a user-friendly backend and many free features and classes.



Shopify Plus was designed for companies that are too large to allow Shopify’s platform to work as it should. Shopify Plus has been integrated into the Shopify family, allowing large players from virtually all industries to access Shopify’s robust platform.

Shopify vs Shopify Plus

Let’s take a look at the most significant differences between Shopify and Shopify Plus.

Shopify Plus Comes with Your Own Personal Support Team

Shopify doesn’t have a dedicated support team, but Shopify Plus does. This is one of the key differences between the products. Shopify Plus assigns your business a solutions engineer who can answer all questions and troubleshoot technical problems. Shopify Plus’s solutions engineer can help you integrate any components you are having difficulty with.

Shopify assigns every Shopify Plus account an engineer. This engineer is responsible for helping to migrate to Shopify Plus and educating you about all the new tools that are available to you. If you can’t tell from these services, Shopify Plus comes at a high premium compared to Shopify, but for large companies, the increased sales numbers are worth it.
Also read: The Top 10 Digital Process Automation (DPA) Tools

Overview Dashboard is Only Available on Shopify Plus

Spotify Plus subscribers can access the Overview Dashboard, a premium feature that is only available to Spotify Plus members. This analytics tool provides a quick overview of important information and allows you to integrate multiple Shopify stores.

Your Overview Dashboard contains sales data, orders, and online visitor data. You can also compare sales channels. You can also compare data from any date range. This allows you to quickly assess what is working and what needs improvement. For many small businesses, this feature in itself makes the price tag on Shopify Plus worth the investment.

While understanding your metrics and analytics more intuitive, the Overview Dashboard is also a way to make your overall workflow more efficient, by saving you time and allowing you to pivot on marketing and sales strategies.
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Shopify Plus Allows You More Customization Options

Consumers will trust a brand’s website if it is unique and professional.

Shopify Plus stores have more customization options than Shopify and allow you to create unique UX strategies. Shopify’s Liquid templating language, written in Ruby, allows you to modify UX strategies at the code level. The liquid is intuitive, easier to learn than any other programming language, and is popular among both new and experienced web developers.

The ability to create a unique, brand-named eCommerce page for your customers is crucial to building trust with them. Shopify Plus was created with creativity in mind.

A limited number of color schemes and templates can limit brand aesthetics. Customers will be less inclined to trust brands that look like they are copied from several similar brands. Your brand’s reputation will improve and sales will go up if you can customize the customer experience.

Shopify Plus Gives You Unlimited Staff Accounts

Shopify Plus also gives every employee a staff account that can be used for your business. Shopify restricts the number of staff accounts you have based on your business plan.

This is particularly important if your company has experienced significant growth. Shopify Plus was designed with flexibility and growth in mind. It can manage five employees today and fifty tomorrow.

This option allows for individual accounts to have specific access. It also provides additional protection. You can set permissions for different levels of access to prevent employees from making drastic changes to your site’s functionality, whether they are intentional or not.

Exclusive API Integrations and Access to Special Apps

Shopify Plus has a huge amount of unique applications and API integrations that aren’t available to regular Shopify users. These applications are usually designed to improve conversions and efficiency at both the front and back ends.

Multipass and GiftCard are two examples of third-party apps that can be integrated. These integrations are tailored to your business’s specific requirements and can help you run it more efficiently. GiftCard, for example, allows you to manage gift cards and create them.

This can make your business extremely profitable. Multipass allows consumers to log in using the same email address that they use to register on your website.

Shopify Plus gives you access to resources and groups that aren’t available in the standard Shopify options. Shopify Plus also has an exclusive list of partners who share their expertise in eCommerce to ensure that you stay ahead of the curve.

Shopify Plus offers a variety of third-party apps. However, you can create your own private apps either by yourself or with Spotify Plus partners. Your apps can be used to build custom features you want for your website, or they can be marketed toward a wider audience.
Also read: The Top 10 Digital Process Automation (DPA) Tools

Shopify Plus Only Offers Wholesale Channels

Spotify Plus is the best option for business-to-business wholesalers. Wholesale channels are a significant milestone in eCommerce. They allow you to concentrate solely or partially on B2B marketing strategies and sales strategies.

Shopify Plus is designed with business-to-business wholesalers in mind, but can also be used to create elegant solutions for business-to-consumer models as well. Shopify Plus allows you to create multiple businesses any way that you like.

Shopify Plus can create a system that organizes and separates analytics and plans for each storefront, and can even set up passwords for each one.

What Does Shopify Plus Usually Cost?

Shopify Plus comes with premium features so it’s not surprising that it has a high price tag. Shopify Plus is priced for corporations and large businesses. This may be a surprise to small business owners. However, if you can save a lot of money by not hiring a huge number of staff members, and you can benefit from your conversions increasing on a large scale, Shopify Plus is just another drop in the bucket.

Shopify Plus plans start at $2,000 per month or 0.25 percent of your total sales. The maximum amount you can purchase is $40,000, or $2,000 if you are a small business. Shopify Plus is a good option for small businesses.

The benefits are not worth the extra cost. If you run a large company or business, however, Shopify Plus can save you money and increase your sales.
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How to Use Shopify Plus to Take Your eCommerce Website to the Next Level

Shopify Plus is not for small businesses. The cost is often too high and you won’t get the most out of it. Shopify’s standard platform offers many features that will better suit your business model.

However, for large companies, Shopify Plus can help you advance your business with its unique customization features, specialized support staff members, and exclusive API integrations and apps that help you improve your bottom line. Shopify Plus is a great option for business-to-business companies and large organizations.


You should make use of Shopify Plus’ support team to migrate to Shopify Plus. This includes their solutions engineer and their launch engineer. It is important to feel at ease asking questions and seeking help with integrating new apps or design elements.

Shopify Plus can help you manage multiple Shopify stores. It allows you to keep everything in one place, and you can monitor all your sales data from one dashboard.

You can also make use of the unlimited staff account to give all your employees the information they need to do well at work and to help everything run smoothly.

Amelia Scott

Amelia is a content manager of The Next Tech. She also includes the characteristics of her log in a fun way so readers will know what to expect from her work.

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