Google Trends, a free and useful tool, provides statistics and other information about the popularity of certain search terms on YouTube and Google.
It is a very popular tool for big data research. Not least because it allows you to see search queries and provides extensive statistics. Google Trends is also easy to use when you need to compare data.
A user’s willingness to search for specific products/services can be a sign that they are likely to buy those items. It is a proven correlation between the willingness of a consumer to search the Web and making a purchase.
Pre-existing knowledge is crucial during the search and ultimately in the final decision-making. Simply put, the more information a person has, the better they can search.
Search results are used by consumers to search for information. They enter their keyword-filled keywords and get a variety of information sources.
They don’t use all the information available because of the many search results. This means they rarely go beyond the first page in Google search results.
Data For SEO says that business owners can use Google Trends to rank higher on search engine results pages (SERP) to increase sales. It is a true magic wand. But first, you need to know how to wield it.
Google Trends lets you see the trending volume of a keyword over the past year.
This is why it matters. This is because you can find keywords that are rising in popularity and create content that uses those keywords.
You can see search volume numbers using a keyword research tool such as Jaaxy or Soovle, but you won’t be able to see the future performance with Google Trends.
Google Trends can also help you avoid keyword trends that are not favorable.
How can you tell if a keyword is really trending? You can adjust the trending period to get a better idea about what’s trending and what’s not.
This allows you to identify seasonal keywords, those that show a spike in quarterly patterns. These keywords might be desirable, but it is always useful to distinguish them from real trendsetters.
Also read: 10 Business-Critical Digital Marketing Trends For 2021
Google Trends also has the unique ability to suggest related keywords that are growing in popularity. Let’s say you know your core keyword. Search for it and scroll down to the “Related Queries” table.
Google Trends will bring up keywords that are closely related to your search term, and also list them in order by popularity. Both of these actions are very useful for market research.
Google Trends may sometimes replace the percentage (%) of search volume with “Breakout”. This means that the keyword’s popularity has increased by more than 5,000%. Pay attention! It doesn’t necessarily mean the keyword is difficult to rank for.
It’s possible that the keyword is not yet competitive so you should jump on it as soon as possible. If you are fast enough, you can relax on the Google Search page.
Too good to be true
It’s possible. These “Breakouts”, often end up being fads. These “Breakouts” are not recommended as a business model. They will often fall from grace, and often very quickly. It can still be a smart decision if you make the right timing.
The list doesn’t end there. Google Trends can help to find related keywords to a search as discussed previously. However, it can also give insight into similar topics that you might consider for future content.
You’ll see a second table called “Related Topics” to your left of the “Related Queries” table. Although it doesn’t provide specific search terms, this table offers insight into the wider topics consumers are looking for.
You can toggle between “Top” and “Rising”, which will show you topics that get a lot of searches each month, even though they may not necessarily be growing. The “Rising” option will show you the most popular topics.
These broad topics can be very helpful for SEO as they allow you to anticipate new trends and create content. Once you have identified the keywords you wish to rank for, it is possible to create a list of videos, as well as social media posts, that are related.
Also read: The 15 Best E-Commerce Marketing Tools
This is a great feature for brick-and-mortar businesses serving a local area. A “search” is often a part of the purchase process. You can monitor, analyze, and even predict whether or not a product, service, or new idea will be accepted by a local audience using statistics from search activity.
You can also check out Google Trends’ Interest by Subregion. Although you might live in the same country, millions of people may be in another place. Keywords can also trend in different states, cities, and subregions.
Google Trends can show you how the search volume for your keyword changes from one city to another. “Interest by Subregion”, which can be used to filter and narrow down the geographical areas that have the greatest demand for products, can strengthen and sharpen an SEO strategy.
Google Trends has even more arrows in its quiver, including five additional options.
These results help you identify popular topics and queries in different markets. While you won’t find specific keywords, you will get insight into the trending searches, real-time data on searches that spiked within the last 24 hours.
Be careful to not focus on keywords that have a short-term impact.
Also read: 10 Business-Critical Digital Marketing Trends For 2021
Let’s finally bring an important SEO aspect to our attention, tapping into LSI keywords. LSI stands for “latent semantic Index(ing)”, a computer program that can learn a variety of synonyms based upon context. This innovative AI uses mathematical systems in order to determine the relationship between a word or concept within a piece.
Google Trends will also show LSI keywords to help with on-page optimization. Let’s suppose you write a post on Bitcoin. Google will display a list of terms that are closely related to your core keyword by using “Related Queries”, and “Related Topics”.
Simply add the terms to your blog posts in the correct context or in a way that makes sense.
As Google Trends progresses and becomes more advanced, contextual aspects will only become more pivotal. Adding context can be done in several ways:
Google Trends is highly relativistic and you should never ignore context. The popularity of trends is not what the results are compared to, but rather the past success of keywords chosen. Consider, for instance, “beauty pages”. This term was popular pre-pandemic.
However, if you examine the trends in beauty pageants over the past 12 months, you will notice an all-time low. The graph will now show stability. It’s like charting a steady heartbeat. This is another characteristic of a seasonal hunt.
Google Trends data has become more valuable with modern consumers increasing their expectations and Google updating its algorithm. You can find valuable insights that will transform your SEO if you are willing to go beyond the basics of search.
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