IPhone 12, Apple's New Strategy And Its Competitors

iPhone 12, Apple’s New Strategy and its Competitors

by Huzayfah Habib — 3 years ago in Gadgets 3 min. read

iPhone 12 has been officially launched and pre-orders are also being started.

Is the new iPhone 12 really new?. Logically it should be so that it could stand firmly in competition with other smartphones that are remarkably impressive.

What exactly is the iPhone 12?

Apple is probably giving its competitors a pretty tough time by not just launching a single phone but a whole lineup of bravo smartphones each targeting a different customer type which is apple’s new strategy for the new iPhone 12. This strategy is no doubt a pretty smart move by Apple to attract all kinds of users.

The 4 phones that were announced are

  • iPhone 12
  • iPhone 12 pro
  • iPhone 12 pro max
  • iPhone 12 mini

All of these phones share almost the same features as

  • A14 BIONIC chip 5nm transistor
  • 5G
  • Ceramic shield glass
  • Magsafe
  • Stainless steel design

Though Apple didn’t include any sort of rebellious, revolutionary, or ground shaking smartphone feature. The overall presentation and some small changes make it look quite attractive.

The design was more nostalgic than innovative or advanced which to many iPhone fans is admirable. The new edgy design reminds of the design we’ve seen on iPhone 4 and 5. The vertical bands are claimed to be made of stainless steel.

The ceramic shield glass is also a great part of interest. Apple claims that with this glass your phone has 4x better shatter resistance and drop protection. This ceramic glass will also provide protection from scratches.

Compare Your iPhone Below:

iPhone 12, Apple's New Strategy and its Competitors 1

The new chip is kind of something to really brag about in the new iPhone 12. Apple claims that this chip will make your phone perform 50 percent faster than any other phone and will reduce battery drainage.

The MagSafe feature is not an attractive attribute to buy this new handsomely expensive phone. But the iPhone users who used the MagSafe previously had in a MacBook are finding this feature much satisfying and obsessive. It is just some magnet back of the phone to attach accessories, wireless chargers and etc.

And finally the character the whole launch event was echoing with, the 5G. It is not a new feature but Apple tried to make it a key selling point.
Also read: 11 best ways to Improve Personal Development and Self-Growth and its Benefit on our Life

Will it sell?

A question like is the new iPhone worth buying? Or why should I buy a new iPhone 12? Will unceasingly be asked by people

Well, iPhone 12 is a decent phone, which of course some great merits and little demerits as well. Like no 120hz refresh display or removal of all the accessories like charger and earphones from the box of the phone for some lame reason no one is believing in. It should be bought according to the need.

About the selling, the strategy Apple used to sell this phone to every kind of customer is remarkable which they have done previously as well but not with this idea.

The iPhone 12 mini will definitely sell pretty well because the demand for a small compact smartphone with all the latest features up-to-date with the price is 699$ is truly significant. Other variants such as iPhone 12 pro and Pro max are for camera people.

The Pro version has a brilliant camera system and the pro max version pushes the boundaries even farther. Pro max seems a premium smartphone with maximum price and performance.

Competition is iPhone 12

The selling rate also depends on its competitor’s smartphone. Everyone wants a smartphone with infinite potential and minimum price.

If there is a phone at the level of iPhone 12 with less price everyone will immediately go for that.

Except for the iPhone enthusiasts and the people who are so lazy to leave the ecosystem of Apple products and are stuck there.

After comparing the price, specification, and popularity, the following are the smartphone models Apple must worry about.

  • Note 20 ultra (Samsung)
  • 8T (OnePlus)
  • Xperia 5 II (Sony)< i>

These are certainly a problem for iPhone selling. Some are already selling pretty well. Companies like Huawei, Xiaomi, and Motorola are excluded due to some reasons.

Samsung is also not a strong competition because of the backlash of the previous double standard hardware problem, which made Samsung lose many customers and reputation as a company.

But OnePlus has a significant potential to compete and beat Apple. The hardware, technology, and user experience are immensely attractive to smartphone enthusiasts.

Huzayfah Habib

Huzayfah Habib is a blog writer, newsletter, and article writer. He is also a Book Editor. He is a medical student. He likes to travel, read books, watching movies and he is much obsessed with time-traveling.

Notify of
Inline Feedbacks
View all comments

Copyright © 2018 – The Next Tech. All Rights Reserved.