10 Services Every Small Business Should Start Using Right Away

Every challenge most businesses face is trying to do the little things right. It’s the basics that get you to the top and help your business throughout its lifetime.

Let’s keep in mind that roughly 20% of small businesses fail in their first year. Businesses mostly fail because they are not providing the right services and this is where customers will turn away.

Therefore, providing the necessary services is essential for a small business, and in this article, we will talk more about them.

10 Services Small Businesses Should Always Use

1. Free Job Advertising

Free job advertising isn’t something you should forget about. Especially when you hire new people and talents, it’s important to post free job ads. This is excellent for finding candidates for permanent or temporary hires. Job ads are important and help you find top talents easily when you need to.

Even though larger organizations can find top talents much easier, small businesses can use free job advertising to their advantage. The real question you may ask is how on Earth would you conduct free job ads? Here are some of our recommendations:

• Post job ads on your website: Your site is an excellent place to begin. Posting free job ads on your website is excellent for getting the word out and for having a valuable career page on your site. Even if you don’t currently have any free positions, a careers page is never a loss for you.
• Expand your professional network: The more contacts you have, the better it’ll be for you. Networking in a traditional world was wearing a suit and tie, going out, and trying to meet new people, but that’s not the case anymore. Now, it’s all about the online world and it’s becoming easier than ever to get people to apply for your open positions.
• Post job vacancies on your social media channels: Nearly five billion people use social media as of 2023. In other words, social media is an excellent place to post job vacancies. For instance, LinkedIn is a B2B social platform where you can post your job vacancies.

2. Travel Management Software

If you are a travel agency, travel management software for a small business is essential. Many consumer sites and booking engines don’t have the necessary capacity for equipping small businesses and managing their travel policies and programs. Luckily enough, there are plenty of travel management software tools you can use for your small business and this not only allows you to save money but also provide a much better travel experience.

In other words, travel management software allows businesses to automate and manage the booking, expense management, and planning of their travel company. These tools allow companies to manage your travel budget, manage travel employee expenses and optimize bookings for getting the best rates possible.

Furthermore, if you’re looking for the best tools to manage your online traveling, here are the ones we recommend:

• TravelPerk
• BizAway
• Routespring
• Pleo
• Payhawk
• Divvy and more

3. B2B E-Commerce Platforms

B2B e-commerce platforms are excellent for your online business. They are one of the biggest trending services and have been around for a while. However, how good are B2B e-commerce platforms for your business?

• Automation: B2B e-commerce platforms help automatically manage daily tasks. Moreover, they save you time and with the extra time you have, you can focus on more important tasks.
• User-friendly: The best B2B e-commerce platforms are the user-friendly ones. It manages messages and allows customers to work with the platform even if you aren’t available at that moment.
• The checkout process: Everyone who purchases something on your site will need to go through the checkout phase. This is for allowing customers to enter payment details and offering them different payment methods during the checkout phase.

Some top B2B e-commerce we recommend you use are:

• Shopify
• HubSpot
• WooCommerce
• OpenCart
• Magneto

4. Personalization

Personalization is becoming an important service to provide for your customers. In fact, 80% of consumers will more likely buy from a company that offers them personalized services. Moreover, this is even more important because competition is rising and not everyone can offer the same level of personalization.

Responding to consumer demands, businesses need to collect additional data from consumers and use it to create personalization campaigns. 2023 is a new year where personalization has become an important part of every marketing campaign, so it’s not enough to create simple campaigns anymore but to create content that is suitable for your target audience.

Additionally, we have the help of AI, which has made a huge rise in the market recently. To make personalization much better, you can incorporate AI in your marketing campaign to gain more real-time data concerning customer preferences and behavior.

5. Customer Service

Another excellent way to grow your business is by focusing on providing top-notch customer service. When you exceed the customer’s expectations, they are more likely to refer you to their family and friends.

When you can go the extra mile, like offering discounts or other compensation in case the customer had a bad experience, your business reputation will automatically go up and it’ll be a big win for you in the long term.

6. Social Media

Another excellent area for growing your business is to create accounts on social media platforms such as Facebook, LinkedIn, Instagram, Twitter, and other platforms. Social media profiles allow you to market your business and interact with more customers since it has such a wide audience.

A good strategy would be to regularly post on social media channels, so consumers can find businesses much easier, and from there, they’re more likely to recommend your business to your friends. Additionally, you’ll create a much more engaging experience for your audience, allowing them to feel much more connected to your brand and have a higher level of trust.

7. Corporate Social Responsibility

Consumers are always more willing to buy from businesses that are passionate about what they do and the ones who want to make the world a much better place. Whether you are supporting a nonprofit organization, always seek to contribute to something that you can share with your customers.

You can express your support for communities by donating to several organizations and offering time to fundraisers, offering them products that can make a much better environment. Moreover, there are plenty of ways for being socially responsible for your business, so you need to find some that will work best for you.

8. Set Up Local Events

Attending events is an excellent way for expanding your network, but hosting your own events is much better, regardless if it’s a fundraiser or some discounts for holidays, and more. Creating unique experiences is what makes customers happy and one of the primary reasons they’ll never forget you.

Hosting local events not only increases brand awareness, but it shows your community how invested you are in their well-being. Be more committed to your consumers and they’ll be more loyal to you in the long term.

9. Provide User-Generated Content

User-generated content (UGC) is crucial if you want to get loyal customers. This is not created by brands but by the customers themselves. Many businesses use user-generated content to their advantage because they see it as an excellent way of building up loyalty.

UGC is an excellent way of building up your brand and reaching out to new audiences. Studies show that businesses that use UGC will get up to 29% higher conversion rates compared to those that don’t. Therefore, it’s now time to use UGC in your marketing strategies.

10. Use Project Management Tools

Project management tools are excellent for managing multiple tasks at the same time. These types of tools give you reminders for all upcoming tasks and events, including the details such as the place, time, and budget of the event. Especially if you are hosting local events, project management tools are highly required.

A top project management tool you can use is Trello. It’s widely used and is a user-friendly tool that increases team collaboration and communication amongst teams.

The Reason You Need These Services

Every small business should be focused on providing the right services and when they focus on this, customer loyalty isn’t built in a day, but over time it increases when you provide customers with the right services.

After all, even if you are a small business, you need to worry about the services you are providing for your customers because they are your top priority.