Get Inspired By Successful ECommerce Businesses That Are Trending

Get Inspired By Successful eCommerce Businesses That Are Trending

by Evelyn Addison — 2 years ago in Business Ideas 5 min. read

Online shopping is a huge trend today, and it’s growing in popularity every day. Although we are already in digitalization, this whole pandemic has allowed eCommerce to flourish more than anticipated in the past few years.

Everything is digitalized nowadays. People can buy groceries, food, cosmetics, and clothes online. The digital revolution has made it possible for creative entrepreneurs to turn their ideas and dreams into reality.

Businesses must adapt to changing market trends and alter old ways of doing business. This is why some eCommerce businesses are taking the eCommerce industry up a notch. They rule and conquer like a boss.

This blog will discuss such inspirational eCommerce businesses. Keep reading to learn more and make a difference.

What Are The Types Of eCommerce Businesses?

E-commerce companies aren’t limited to one business model. There are many types of eCommerce business models that can be used depending on the business offerings. Let’s take a look at the most popular eCommerce models.

  • Business to Customer (B2C): This is the process of selling from customer to business.
  • Business-to-Business (B2B): The buying and selling of products between businesses fall under the B2B category of eCommerce.
  • Direct-to-Consumer(D2C): This innovative idea of selling directly to end customers without the involvement of any retailer is part of D2C type E-commerce.
  • Consumer To Consumer (C2C): Sales from Consumer to Consumer on Platforms like eBay, Etsy, and Fiver are all covered under C2C E-commerce.
  • Consumer-to-Business (C2B): A person selling their services to other businesses is called C2B E-commerce.
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Examples of Successful E-commerce Businesses

1. Warby Parker

Warby Parker is well-known for making eyeglass frames that are durable, stylish, and affordable. Neil Blumenthal, a student at the MBA, launched this eCommerce business with 3 friends in 2010. The idea was first proposed in 2008 by Neil Blumenthal and 3 of his friends. It took almost two years to put into practice.

Their business idea was very important at that time because Luxottica (another eyewear brand), was one of few companies that sold designer frames. However, they were more expensive than Warby Parker.

Warby offers a free trial with free shipping and many return options. This is the strategy Warby uses to differentiate itself from its competitors and appeal to customers.

2. Leesa

A mattress retailer online is improving the quality of sleep and helping to comfort their sleep cycle. This business model was created to educate people about the importance of sleep, and how a good amount of sleep can improve their productivity and quality of life.

The first mattress they ever made was called “Universal Adaptive Feel”. It was so adaptable that it could be used by all types of bodies.

Their 100-night trial policy was a great success and helped customers. Leesa initially had traditional showrooms, but over time they opened online shops.

3. Modcloth

ModCloth, an eCommerce company that sells women’s clothing around the world, was founded in 2002. ModCloth sells quirky and fun clothes that are affordable and comfortable.

Their store is innovative and fun, which customers love. It’s also very fun to see the descriptions of their clothes. Every product has a story and a name.

ModCloth was a household name just a few years after its launch thanks to its targeted marketing strategy. They are able to identify their target audience and the needs they have. This knowledge has helped their business achieve extraordinary heights in a very short time.

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4. Amazon

We all know that Amazon launched as an online bookstore in 1995. It has continued to grow steadily since then. Amazon isn’t just an online bookstore anymore. It sells nearly everything. Amazon sells everything, from groceries to clothes and jewelry.

Amazon currently ranks as the world’s largest eCommerce store in terms of revenue. Amazon started out with no rivals, but now it has Walmart as its largest competitor. Amazon generated $470 billion in revenue last year.

Amazon has a brilliant marketing strategy that targets the right customers and offers products at lower prices.

5. Shopify

Shopify is a SaaS (Software-as-a-service) company that provides all the tools needed by a business to run its eCommerce business smoothly. They can use it to build websites, manage their finances, track payments, and do everything else.

It’s a tech infrastructure that supports over 2 million merchants. Other operations include mom-and-pop shops to large corporations. Shopify saw a rise in revenue from $389 million to $4.6 billion between 2016 and 2021.

Spotify’s profitability has improved over time due to its ability to scale up, as with every SaaS company.


LARQ is a business that produces self-cleaning water bottles. They are reusable and rechargeable and have advanced features. It uses UVC technology to kill bacteria and viruses from water bottles.

LARQ is taking the initiative to bring clean water to all. The same was also possible with the help of $1.7 million raised. LARQ also donates 1% of its earnings to clean water around the world.

It was unique and captivating, which attracted many customers. Many environmentalists and educated citizens switched to the LARQ bottles, saving money on single-use water bottles.

7. Beer Cartel

Beer Cartel is Australia’s top beer subscription service. Some ideas are said to sell themselves. This was true with this one.

Beer Cartel delivers beers from around the globe to their customers at their doorstep. The online store allows customers to choose their own beer bottles at a lower price than traditional shops.

Beer Cartel’s success lies in its ability to offer unique taste without breaking the bank. They also offer a variety of flavors that keep their customers coming back.

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8. Berlin Packaging

Berlin Packaging is a well-known company that designs, sources, distributes, and stores containers and closures for Fortune and other family-owned businesses.

To increase their overall efficiency, they have always offered products at a lower price to customers. It isn’t a brand new company; it has been around for 80 years. Berlin Packaging still manages to offer its customers top-quality beer.

To keep up with the times they started an eCommerce business model. It worked well for them.

9. Bonobos

Bonobos realized that eCommerce was becoming more competitive every day with the launch of eBay. Bonobos created a new business model that targeted a very specific audience.

They were able to narrow down their audience and build loyal customers that helped them grow their business. Everyone learned from Bonobo that focusing too much on the competition can be detrimental to your business’s health.

Focusing on the value that they offer to customers will help them achieve greater success.

10. TOMS

It seems intriguing that the company’s name is so fascinating. Their initiative is also fascinating. TOMS is an eCommerce company selling quality shoes to its customers that are durable, comfortable, stylish, and affordable.

TOMS is different from other eCommerce sites similar to it in that they offer assistance with each transaction. Yes! They also have various social media campaigns using hashtags such as #withoutshoes, to make them stand out from the rest.

Their business model is unique and catchy, which makes it easier to get more visitors to their online store.

What are The Biggest Benefits of eCommerce?

Online shopping has made it easier to shop from the comfort of your own home. Nowadays, selling and buying things is easy. Our purchases are therefore easier, quicker, more efficient, and less hectic.

Globalization has made markets more global: You can shop anywhere in the world from the comfort of your own home. It is easy to see the impact eCommerce has on the world. You can buy from any country or state you like, without restrictions.

It’s no longer expensive to start a startup. It’s possible to set up an online store for a very low cost in the digital age. The operating costs are also minimal, as both buyers and sellers can now be digital.


Technology is constantly changing. eCommerce businesses must be able to adapt quickly.

If your eCommerce business isn’t growing as you expected, you need to adapt to new business models that provide value to your customers and your e-commerce services.

Evelyn Addison

Evelyn is an assistant editor for The Next Tech and Just finished her master’s in modern East Asian Studies and plans to continue with her old hobby that is computer science.

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