Top 5 Ways for Improving CRO with Content Marketing

Top 5 Ways for Improving CRO with Content Marketing

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by Amelia Scott — 2 months ago in Business Ideas 5 min. read
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Although CRO and content marketing are two different concepts and practices, their goals can be described as one. Learn how content marketing can increase conversion rates

Conversion Rate Optimization, also known as CRO, is a vital marketing discipline that aids businesses in growing their business.

It focuses on providing a positive user experience, which in turn would increase conversions, and ultimately, boost your return-on-investment (ROI).


Although many factors impact CRO, marketers talk a lot about content marketing. Creating authoritative content that increases the number of visits to your site can significantly impact your credibility, authority, and SEO rankings.

Top 5 Ways for Improving CRO with Content Marketing

You might be wondering how to improve the content so that all visitors can convert.

There are many ways to improve your CRO. We are happy to share five of our best tips.

1. Define Your Content KPIs

A comment section under each blog and on your website is another way to encourage users to leave feedback. You might start a conversation and increase your website’s engagement.

Whatever you do, keep in mind that user-generated content can help you increase your conversion rates by 161%.

Before you begin creating content, it is important to understand its purpose and goal. This is where KPIs play a significant role.

KPIs (key performance indicators) can help you identify which parts of content require more effort. They also encourage you to keep track of every article that you promote and publish.

These are some key KPIs that you need to keep in mind when increasing your CRO.

  • Average views of your blog posts and their bounce rate
  • Your social media followers and shares
  • This is the level of engagement that your content has generated, including comments, likes, and shares
  • Number of people who subscribed to your email/newsletter
  • All off-page activities, backlinks, and links created for guest posts
  • Your retention rate for blog posts and other content is also important

Focusing on the impact of your content on marketing progress can help you make substantial improvements to your CRO. You can also create new models that will optimize your site for conversions.

You can always contact a custom web design firm to assist you in your marketing efforts and to clearly define your goals if you aren’t sure what KPIs to focus on.
Also read: 10 Best Android Development Tools that Every Developer should know

2. Leverage User-Generated Content

Apart from creating authoritative and useful content that will guide your visitors in their customer journey and encourage them to find out more, you can use various forms of user-generated content to boost your CRO. These include reviews, testimonials, and comments sections.

Your website may be visited by a visitor, but they might not decide to purchase your product if they don’t have sufficient proof that your product is superior.

Review and other content from users can be very helpful as they provide valuable information to your visitors about your product. They may also influence whether or not a user decides to purchase your product or to go to a competitor

How do you get these reviews? You can either ask users to send feedback via email or ask them to fill out a satisfaction survey on your website.

This will give you enough content to spark visitors’ interest and provide enough information to improve your website performance.

3. Focus on Visual Content

You don’t have to write blog posts if you aren’t interested in sharing stories about your products or services via videos.

Videos are one of the most popular types of content. They provide visual information and stick in people’s minds for longer.

You must grab their attention within the first five seconds, and keep them there. And the easiest way to do so is through video marketing.

You can also use videos.

These are some tips to help you create visually appealing content that converts better.

  • Use high-quality clear pictures
  • Use larger pictures so that your users can zoom in and see the details
  • Capture your product from different angles
  • Tell a background story
  • Showcase your product in use or with some context
  • Use 360-degree rotating pictures to demonstrate your product
  • Create 3D images of your products
  • Use augmented reality to make your product stand out

There are many ways to get your customers to purchase a product or to recommend it to friends and colleagues. This is where visual appeal is key.

Of course, to see which technique performs the best, you can always do A/B testing.
Also read: How to Calculate Your Body Temperature with an iPhone Using Smart Thermometer

4. Create Attractive Headlines

You want readers to be interested in your content. This means you must grab their attention from the beginning and make them want more. One way to do this is through an engaging headline.

A headline is a sentence or bold statement that grabs the attention of your readers and addresses their most pressing concerns. It also motivates them to visit the site to find the solution.

Good headlines should include the right message, keywords, and tone of voice. This will decide whether readers read your articles or just drift off to find another article that meets their needs.

Although CRO and content marketing are two different concepts and practices, their goals can be described as one. Learn how content marketing can increase conversion rates

According to QuickSprout, the ideal headline formula looks something like this:

Number, Trigger Word + Adjective + Keywords + Promise

You can experiment with headlines and change the order or trigger words to find the one that works best for you.

Optimizing headlines is important, but it can be difficult to use a keyword in your headline. This will not help you communicate the right message.

The bottom line is to not rush and make the most of your headline.

These are some important stats to remember when creating your headline.

  • A good headline can improve traffic by 500%
  • Headlines with numbers can increase social engagement and shares by 73%
  • Almost 8 out of 10people will only read the headline and won’t even bother reading your article if the headline does not spark their interest

And here are a few quick tips on how you can improve your headline:

  • Use a maximum of eight words in your headline — keep them short and effective
  • Use a colon more often
  • Focus on odd numbers
Also read: 10 Best Chrome Extensions For 2021

5. Optimize your most engaging posts

Blog posts can be your greatest asset in bridging the gap between consumers and products.

If someone who begins reading your blog doesn’t feel motivated to keep reading, that means your blog isn’t engaging enough or doesn’t provide the answer they are looking for.

There are blog posts that perform better than others. These are often called compounding posts.


These posts, known as compounding posts, continue to bring in new traffic long after they have been published. And, the fantastic thing is that this kind of content is responsible for 38% of all website traffic.

Optimizing blogs to provide the best user experience is crucial. For instance, you can add an opt in email form to optimize performance issues like mobile responsiveness and loading times.

You can make small adjustments to your compounding content to increase its quality and give your visitors multiple opportunities to interact with it. Only one step is required.

Leverage Your Content to Bring your CRO to a Whole New Level 

While conversion rate optimization is a difficult task, it can make a huge impact on your website traffic if done correctly.

Trusted digital marketing companies can help you create your content marketing strategy if you don’t have the necessary experience or knowledge.

These tips will make your content strategy more effective and help you reach your goals.

Amelia Scott

Amelia is a content manager of The Next Tech. She also includes the characteristics of her log in a fun way so readers will know what to expect from her work.

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