Top 6 Ways to Improve UX Design of your mobile app

Top 6 Ways to Improve UX Design of your Mobile App

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by Amelia Scott — 3 weeks ago in Mobile Apps 3 min. read
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A study done by Statista shows that Smartphone users have approximately 10-30 apps on their smartphones.

After installing an app, a user will decide if they want to keep it or uninstall it after their first use. The app only has one chance to stay on the app list.

Users use 5-8 apps on their smartphones daily. Other apps are only there for emergencies. Shopping apps are one example. Many users have shopping apps on their smartphones, but they don’t use them on a daily basis. They use the app only once per month.

The reason they kept the app is that it is convenient and provides a better user experience than all other apps.

Top 6 Ways to Improve UX Design of your Mobile App

1. Speed up

A study done by Google/SOASTA Research found that a slow-loading app will lead to higher bounce rates. The long loading times for mobile games are normal and expected. However, when it comes to mobile apps, people expect the app’s speed to be the fastest.

The app can also download offload data to speed up the process. Users who install the app over the web version will get better results.

Speed can be improved by optimizing images, offloading data, and reducing plugins. This will help speed up your mobile application.
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2. Consider the user’s needs first

The company or business that is developing the app will decide what it is going to do. An app designed to facilitate the sale of beauty products, for example, would be developed by a company selling them.

This is the first step in developing an app. If the app is not developed based on the business’s needs, it will fail in the UX department.

Apps should only be used to aid the user. The app should not increase sales but provide a better shopping experience. The app’s structure should be based on providing an improved user experience. This will increase sales.

3. A successful onboarding process

It is important to make a good first impression. The first thing a user is asked to do when they download your app is to create a profile. While this is important for you, it can be frustrating for users if they are asked too many questions or take too long to complete the process.

It should be painless and quick to complete the onboarding process. You should not ask for any personal information. Next, allow them to sign-up using Facebook, Google, and other services.

This will allow them to sign up in just a few clicks. Instead of forcing users to type everything, provide dropdowns that allow them to select the items they want with just a few clicks.
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4. Keep it simple

Simple UX means that the pages have minimal content and are divided into multiple pages. Because a smartphone’s screen is small, so should the content. This will make it easy for users to browse everything.

You can easily divide the information, such as the checkout process, by dedicating a page to each thing.

A three-step checkout process is ideal. Three steps are too many for users to be satisfied.

There are three ways to split your checkout process. You should make sure each step is focused on one thing. The user won’t get distracted. Although there will be additional steps, they will be shorter and will not cause frustration. This will allow the user to avoid complexities.
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5. Using Gestures

When using their smartphone, there are some habits they have. These habits are important to ensure that your mobile app delivers a great experience.

iPhone users can, for example, go back by simply moving from the left to the right side screen. Therefore, your app should have the back button at the top. However, the app should be able also to use this gesture.

You can also use pinch to zoom, two fingers or 3D touch gestures. To provide a better user experience, you should include it in your application.

6. To improve your user experience, test this

Many people think of testing an app to identify bugs and find lags.

The main goal of testing is to determine if the app can deliver the desired User Experience. Remote user testing is the best way to achieve this. Remote user testing allows users to record their experiences using the app in their own environment using recording software. You will be able to see the user’s experience while using the app and get their feedback.

You can be satisfied with the app’s results, but you don’t have to be satisfied with its user experience.
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Conclusion

There are many options for every app. While all apps can replicate the functions that you offer, what makes you stand out is the user experience your app offers.

Your app’s user experience will delight users and encourage them to return to it more often. This goal can be achieved by focusing as much as possible on the UX design of your mobile app. To provide the best possible user experience through your mobile app, follow the tips and other practices.

Amelia Scott

Amelia is a content manager of The Next Tech. She also includes the characteristics of her log in a fun way so readers will know what to expect from her work.

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