Top 16 Tips and Tricks to Starting a Sticker Business - The Next Tech

Top 16 Tips and Tricks to Starting a Sticker Business

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by Alex Noah — 6 months ago in Business Ideas 8 min. read
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There are many options for starting your own sticker business.

There is a huge sticker market, and anyone can make stickers. Stickers are not only a popular hobby among collectors of all ages but also a useful marketing tool for businesses across the globe.

Continue reading to find out how to start your own sticker business.

Top 16 Tips and Tricks to Starting a Sticker Business

You’ve made the decision to start your own sticker business. Congratulations! It may seem that you can buy paper and a printer to start selling stickers, but it is much more complicated. These 16 steps are part of the startup checklist to get your sticker business off to the right start.

1. Choose Your Niche

Not all stickers are created equal. While most stickers have value, the market is vast and it is impossible to reach every customer. Etsy has more than 3,000,000 sticker products… that’s quite a lot of competition.



Instead, you should target a small segment of the sticker market. Then, choose the type and size of stickers that you will sell or your niche. These can be either colorful decals targeted at children or standard shipping labels designed for manufacturers.
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2. Know your target audience

You should choose a niche for stickers to be sold. Who will your stickers be most popular among? Are you selling them to consumers? If so, which demographic? Or will you market your sticker business to a commercial audience by creating stickers for small businesses?

3. Name your Sticker Shop

Your sticker business is just like any other small business. It needs a name in order to be successful. Your business name serves two purposes: it introduces customers to your company and makes it stand out from the rest. It also tells people about your small business.
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4. Create a logo

To survive in a competitive marketplace, branding is essential. The first step to branding your sticker company is to design a logo.

Your logo is your company’s visual representation to the marketplace. It should reflect your small business’s values, vision, and products.

You can create your own logo or use one of the many logo design tools and services to help make your logo stand out for your sticker business.

5. Make a business plan

You will need to create a business plan before you can get funding for your sticker company.

Writing a business plan can help you define your business, identify your target markets, and develop effective business strategies, even if your plan is to start small.

A business plan should contain an overview of your business. This includes a description and projections of your company and products and a description and plan for marketing.
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6. Get the Essential Equipment

Technically, you could start selling stickers using only certain paper and a basic printer. However, if your goal is to have a successful sticker company, you will need better equipment.

Some business owners may choose to outsource their printing until they are profitable. This is in contrast to taking on the risk of losing the initial investment.

You will need to purchase the equipment you require to create high-quality stickers for sale.

Printer – Although any basic printer can print stickers, small-business owners will often need a printer that is capable of printing multiple types of paper and uses high-quality inks at a reasonable price.

Cutting machine – Without a cutting machine, stickers are just printed paper. There are many electronic cutters that can be used to create stickers. Each one has its own functions, features and capabilities.

Sticker paper – You can’t have stickers without paper so you will need to keep a steady supply of this basic material. Decide what type of sticker paper you will offer your customers. This includes choosing the material and whether you prefer a glossy or matte finish.

Packaging – You will need packaging materials to transport your stickers even if you outsource printing. Sticker businesses typically send their products via the mail, or by using a delivery service such as FedEx or UPS.

To ensure that each order arrives safely and securely, you will need packaging materials such as envelopes and tissue papers. To promote your business growth, you might include marketing materials with your shipments.

Other materials – To provide professional-quality stickers for your customers, you will need a few basic materials such as a cutting mat or clear vinyl laminate. This will protect your products from any damage.

7. Make Sticker Designs

You can either create your own stickers or buy designs from a graphic designer or artist. You can create your own designs using a variety of digital imaging software programs such as Circuit or Silhouette.

Adobe Illustrator and Photoshop are two other options. Artists have the freedom to choose any program that can create JPG or PNG files.
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8. Set your prices

You need to determine how much stickers will cost, regardless of where you sell them. You will need to determine if you charge the same price for all your stickers or if prices will vary depending on the size or design of each sticker.

Are you going to charge customers separate shipping costs? This cost should be considered when pricing your products. If you are unsure of what price to charge, look at the market and compare what other companies are charging for similar products.

9. Choose your packaging

What method will you use to ship your stickers? Are you going to mail the stickers in plain envelopes or have you printed special shipping materials for your sticker business? Packaging can be used to promote your business and brand.
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10. Establish a business bank account

Before you send or receive money for your business, open a bank account. Your small business will benefit from a business bank account that offers professionalism. This account separates your personal and business finances. It helps protect the business and keeps it legally compliant.

A business credit card account is also available to finance your business in slow times and buy inventory before you start turning a profit.

11. Register for Taxes

It is important that your company remains legally compliant. Many taxes can be applied to small businesses, whether they are subject to federal, state, and local taxes. These include income taxes and sales taxes. Register for a Federal Tax ID as well as any applicable state tax IDs.
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12. Get Business Insurance

There are many risks that come with running a business. What happens if your inventory is destroyed by a natural disaster? What happens if an employee is injured while on the job? What happens if an artist sues your sticker firm for selling a design that is similar to their own?

To protect your investment, you will need business insurance. If you sell stickers on the internet, you might consider insurance types such as property insurance, liability insurance, and cyber insurance.

13. Request Permits and Licenses

Are you required to obtain permits or licenses in order to run your sticker business? There are many requirements that businesses must meet to obtain different types of licenses. These requirements vary from one state to the next. Check the requirements for your business in your area and apply for any permits or licenses.

14. Start a business entity

What type of business entity are you going to create for your sticker business venture? How will your small business be structured? Are you planning to run your sticker business solely, in partnership, as an LLC, or as a corporation?

The type of business entity will determine how tax is collected and the overall structure. You can have a business entity that can impact how you get loans or investments to support your business, and what happens to the business if it issued.
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15. Marketing Your Business

How can you inform your target audience about the new business? It’s not enough to just open an Etsy shop or create a website selling stickers online. You cannot expect people to find you. To make your online business a success, you must market your stickers.

Social media is a great way to promote stickers. Business owners should ensure they have profiles on Facebook, Instagram, and Tiktok, as well as other relevant social networks.

Sticker business owners have the option of traditional advertising options to promote their stickers sheets. This includes paid advertisements, attendance at trade shows and fairs, and even attending conventions.

16. Scale Your Business

How do you scale your business? You don’t need a lot to start your own stickers business. But once you make a profit, it’s worth expanding and increasing your earnings.

Maybe you started out selling stickers in physical form, but then you decided to go digital. Perhaps you began selling stickers on Etsy and have become so successful that you want to open your own sticker shops.

Perhaps you started selling one particular sticker design and have had so much success that you decide to offer custom sticker printing. Your sticker business has many possibilities. Be prepared to scale.

Different types of stickers

While you might have a particular vision of what a sticker looks like, it can come in many forms. Stickers can come in a variety of materials and take many shapes. They can also be used for a variety of purposes from custom-designed stickers to standard manufacturing labels.

What type of stickers are you planning to sell? The most popular types of stickers are:
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Vinyl Stickers – Vinyl material is a popular choice for artists because it is weatherproof and durable. Vinyl stickers can stick to virtually anything making them a versatile choice for customers.

Sticker Stickers – If you have a message to convey or a quick wit, you might be able to sell it on a bumper sticker at your sticker shop. Customers can use stickers to decorate their cars and other surfaces.

Planner Stickers – A whole community of planning enthusiasts uses stickers to decorate their planners, calendars and schedules. They also map memories and express emotion through colorful decals.

Die-Cut stickers – These bright cut-outs are very popular with sticker hobbyists. They can be attached to almost anything. The shape of die-cut stickers can be customized in many ways.

Logo Stickers – Brands love to purchase logo stickers to promote their businesses. Many logo designs can be printed on stickers. Some sticker businesses specialize in selling these labels to other organizations.

Photo Stickers – Customers can use photo stickers to add their memories to notebooks and bottles, phones cases, or other solid surfaces.
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Where to sell your stickers

What happens when you are done printing stickers? Your sticker shop will be located where you choose. You no longer need to have a place in your local mini-mall, or in your community market. It is gone, truly, that sticker sellers used to have to sell stickers in physical form.


There are many platforms that allow you to sell stickers online. These include your website, social media pages, and online marketplaces such as Amazon or Etsy. These platforms charge sellers a fee to list or sell their products. However, they are much more cost-effective than designing, establishing, and marketing a website.

Etsy

Etsy is an online marketplace that allows people to sell their art and crafts. However, the community has grown beyond paper mache and cross-stitch to include all kinds of unique products. Etsy has a section dedicated to sticker shops where stickers businesses can open Etsy shops to sell stickers online.

Amazon Handmade

Amazon Handmade allows artists to sell their products online to a worldwide audience. Amazon Handmade allows artists to sell their products online. No mass-produced products are allowed. It’s the ideal place to create an online shop for your stickers business.
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Sticker

Sticker You is a platform for sticker enthusiasts where they can sell and buy their favorite stickers. It is a great platform for sticker businesses to market their products at the Sticker You Shop, which is a free marketplace connected to the Sticker You website as well as the Sticker You physical retail shop.

Redbubble

Redbubble, an online print-on-demand marketplace allows artists to list their designs and customers can place orders to have them printed on a variety of products. Artists are then paid a royalty for the use of their work. Redbubble allows sticker designers to list their work and spend their time designing stickers.

eBay

Although eBay started as an auction site, it is now a global marketplace that allows people to sell and buy almost any item under the sun. Sticker businesses can list products on eBay. This is because of the brand recognition and the potential to attract buyers.
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Shopify

You don’t have to rely solely on online shops for your stickers shop location. Instead, you can create your own online store by using a platform like Shopify.

Shopify offers many web-based tools that help small businesses manage their online stores. You can have more control over your business operations and branding by setting up an online sticker shop.

Alex Noah

Alex is senior editor of The Next Tech. He studied International Communication Management at the Hague University of Applied Sciences.

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