As the digital age continues to evolve, more people and businesses are turning to mobile apps for their work, travel, entertainment, organization, management, and overall productivity.
It’s not surprising that some of the largest companies in the world are competing for the top spot on the iOS and Google Play Store Download Charts. It’s not easy to stand out among the many mobile apps available.
As of this writing, 5.5 Million unique apps are available for download. Android is currently the largest with 3.48M apps. It is impressive that a developer can create an app that resonates with a global audience while still maintaining a place on the top charts.
With 2020 and 2021 being two of the most difficult and turbulent years in recent history, it is safe to say that consumer habits, needs, and trends have changed.
Many developers are working tirelessly to adapt their strategies to meet the needs of users in a post-pandemic environment. This is as we continue our gradual transition into the “new norm”.
Let’s now take a look at the top five apps you should be watching in 2022, and what the future holds for you in the next twelve months.
TikTok is already familiar to most people. This social media platform, which is hugely popular, has quickly risen to the top of the charts and has become one the most widely used and loved mobile apps in the world.
ByteDance, a Beijing-based company, announced recently that TikTok now has more than 1 billion active users. This is 20.83% of all internet users worldwide.
It is no surprise that TikTok will be the most popular social media platform worldwide in 2022. This will surpass the likes Instagram and Twitter.
How did Tik Tok become so dominant in the first place?
It’s all about maintaining and attracting a loyal user base, just like any other social media platform. Tik Tok has done an amazing job of creating a community-like environment on their platform.
This has allowed for the curation and sharing of millions of niches and sub-communities. A Neilsen study reveals that Tik Tok’s authenticity and creativity have been the key to its success. Nearly 81% of users say they feel free to be themselves on the platform.
ByteDance plans to launch an IPO in Hong Kong in 2022. This will only accelerate Tik Tok’s rise to the top.
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Sensor Tower reports that Duolingo was the number one downloaded app in Education for nearly the entire 2021. Duolingo offers over 100 courses in 20 languages. It is an excellent example of how simplicity can lead to great results.
Duolingo’s remarkable success in the last year is due to the fact that global travel has largely ceased.
Language learning is one of the top priorities, given record levels in business travel and leisure travel. Duolingo is a market leader.
The company plans to almost double its Pittsburgh office size in 2022. It continues to be a leader in the language-learning industry in terms both of innovation and user base, and is the standard for remote-learning applications.
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Facetune 2 will be the next generation of Facetune’s award-winning app. It features many new features that let users bring out the best in their photos. Lightricks, the award-winning app developer for Facetune 2 and Facetune 3, announced that it had received another $130,000,000 in funding. This brings the company’s value to nearly $2 billion.
According to Lightricks spokespersons, the apps have been downloaded more than 30 million times on iOS. Facetune was praised by Apple for being one of the top 5 paid apps in the year.
The company has received a boost in cash and plans to expand its portfolio of apps that benefit creators. Lightricks launched a new Link in Bio tool last month, which includes customizable templates and a tip-jar feature. It is available as a standalone app or module within Facetune 2, its flagship product.
Facetune 2 is in many ways a complement to Tik Tok, Pinterest and other popular visual content platforms like Instagram, Pinterest and Facebook. Facetune 2 will continue to grow in popularity as the creative economy thrives. Creators are looking for a wider, more professional and better-quality tool set to maximize their activities.
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SimilarWeb’s index has Cash App currently ranked 10th most downloaded free app on the Apple App Store. This is quite remarkable considering how competitive the online payment industry has become.
Cash App is ranked ahead of other financial tech companies like Venmo (22) and PayPal (21). This means that they are doing something right.
Cash App, in short, is a mobile app that allows you to send and receive money. It’s that simple. Their key success factor has been the ability to simplify an otherwise complicated and confusing process. The Cash App allows users to send money instantly between family members, friends, and anyone else who uses it.
Cash App is poised to grow in popularity as it introduces a lot of new features to meet the needs of its users. The future looks bright for the San Francisco-based firm with functionality around cryptocurrency trading as well as no commission stock investing.
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Last, but not least, Roblox is one of the most prominent gaming platforms in the last few years. It is amazing to see that more than half of US children below 16 used Roblox in 2020. Roblox functions as both an online platform and a storefront for users who want to play video games.
Roblox, in other words is not a game. Roblox is a platform that allows users to create games that their peers can play. This results in a wide range of offerings that can cater to almost every gaming sub-culture and specialty. Their official website states that the platform boasts over 9.5million developers, over 24 million experiences, and more than 73.1 billion hours of cumulative gameplay.
Roblox’s most notable feature is its ability to allow developers to make money from their creations. Developers can publish their game on the platform, and then put up a payment gateway to monetize it. Developers have sometimes been able to earn $1,000,000 in one year. With cumulative development earnings of $761.3 million, this is an incredible feat.
Roblox has no plans to slow down as they plan to release a variety of new features to both developers and players in 2022. These include the ability to sell limited items and create virtual concerts.
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Businesses from all industries are eager to get on board and benefit from the expected rise in mobile app downloads. Apps will play a greater role in our lives as a result of the increasing sophistication of technology.
The five apps mentioned in this article appear to be the leaders in their respective fields for 2022, even though we are continuing our slow but steady transition from the pandemic.
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